Brand Tone

Friendly, personal, trustworthy, professional, and helpful.

Brand Values

• •Sustainability
• •Quality and Curation
• •Community and Personal Connection
• •Affordability and Value

Best Practices

• •Lead with Your 'Why': Always circle back to the founding story. Remind your audience that the brand was started by a mom who believes in sustainability and affordability for families. This personal narrative is a powerful tool for connection.
• •Use 'We' and 'You': Foster a sense of community by using inclusive language. Frame your posts as a conversation between the shop and its customers. Phrases like "We found this gem for you" or "What are you searching for?" can make the experience more personal.
• •Highlight the Curation Process: Emphasize that items are "hand-picked," "carefully selected," or "curated." This reinforces the value of quality and the owner's expert eye, which customers clearly appreciate.
• •Incorporate Customer Testimonials: Let your happy customers do the talking. Regularly share positive reviews and customer photos (with permission). This builds social proof and reinforces the brand's trustworthiness and friendly perception.
• •Be Transparent and Personable: Continue to be open about the brand's commitment to sustainability, like using reused packaging. Don't be afraid to share behind-the-scenes moments or talk directly to your audience on social media. This authenticity is key to the brand's current success.

Social Perception

Blue Bear Vintage and Thrift is perceived as a highly reputable and beloved small business. It is trusted for the quality of its products and the integrity of its owner. The brand's personal touch and excellent customer service have cultivated a loyal customer base, and it is seen as a community-oriented venture run by a passionate and kind individual.

Copy Examples

• •Cozy, classic, and full of character. This vintage knit is more than just a sweater; it’s a story waiting for its next chapter with your little one. We hand-pick treasures like these so you can dress your kids in unique, sustainable style. DM to claim or shop the link in our bio!
• •Give their wardrobe a second life. At Blue Bear Vintage and Thrift, we curate the best in pre-loved and vintage children's clothing, books, and toys. Quality finds for your favorite little people, without the brand-new price tag.
• •Flashback Friday! We’ve just added a new collection of nostalgic vintage finds to the shop. From classic storybooks to retro-cool outfits, there's something to make both you and your little one smile. P.S. We love seeing our items in their new homes! Tag us @blue.bear.vintage for a chance to be featured.
• •They grow up so fast, don't they? Keep up with their growth spurts without breaking the bank or compromising on quality. Blue Bear Vintage and Thrift offers a lovingly curated selection of second-hand children's goods. Shop sustainably, save money, and find unique pieces you'll cherish.
• •New drop is LIVE! 🎉 We’ve got a beautiful selection of hand-picked vintage and modern pre-loved items for your kids. From cozy outerwear to charming picture books, it's all ready for a new home. Tap to shop!