Brand Tone

Personal & Approachable, Passionate & Artistic, Caring & Empathetic, Transparent & Honest, Informative & Helpful

Brand Values

• •Family & Community
• •Artistry & Quality
• •Ethical Sourcing & Animal Welfare
• •Environmental Consciousness
• •Inclusivity & Social Responsibility
• •Customer Focus & Gratitude
• •Resilience & Dedication

Best Practices

• •Lead with Heart & Authenticity: Always infuse copy with genuine passion for the craft and the personal story that underpins the brand. Share snippets of daily life or inspirations when appropriate. This resonates deeply with the established customer base.
• •Use "We" and "I" Naturally: As a "mom and pop shop" with Holly as the primary artist and voice, using "I" when Holly is speaking directly (like in blog posts or personal updates) and "we" for general business communications maintains authenticity.
• •Emphasize the "Handmade" & "Artisan" Aspect: Consistently remind customers that products are hand-dyed with care, often "painted," making each skein unique. This justifies the quality and uniqueness.
• •Be Transparent & Empathetic in All Communications: Whether it's about dye variations, shipping times, or the reasons behind them (like Mirabelle's care), honesty builds trust and understanding. Frame these communications with gratitude.
• •Maintain a Warm, Inclusive, and Encouraging Voice: Ensure all copy is welcoming, supportive of all crafters, and reflects the stated values of inclusivity. Use encouraging language that inspires creativity.

Social Perception

Highly Positive Reputation, Exceptional Customer Service, Deeply Appreciated Personal Story, Seen as an Artisan Brand, Trustworthy & Reliable

Copy Examples

• •✨ Fresh from the dye pots! ✨ Say hello to 'Enchanted Forest' – a magical blend of deep teals, mossy greens, and a whisper of lavender. I had so much fun painting these skeins, imagining a walk through sun-dappled woods. Each skein is dyed with love, right here in our little blue barn, and your support helps us care for our sweet Mirabelle. Can't wait to see what beautiful creations you'll conjure with this one! Link in bio to shop. 🌿💜 #BlueBarnFiber #HandDyedYarn #NewColorway #EcoFriendlyYarn #CraftingMagic #SupportSmallBusiness
• •More than just yarn, Blue Barn Fiber is a dream woven into reality. As a lifelong artist and a mom to a very special little girl, every skein I dye is a piece of my heart. Inspired by nature's palette (and a sprinkle of frog obsession!), we're committed to bringing you exquisitely soft, cruelty-free fibers that are as kind to the planet as they are to your needles. Thank you for being part of our story.
• •Get ready to make a splash with 'Confetti Pop'! This joyful explosion of rainbow speckles on our cloud-like Perfect Sock base is pure happiness in a skein. Lovingly hand-dyed to order, each one is a unique celebration of color. Perfect for those projects that need a little extra zing! Remember, as with all hand-dyed treasures, slight variations make each skein your own special work of art. (P.S. We dye in small batches, so grab enough for your masterpiece!)
• •Hi Fiber Friends, Holly here from Blue Barn Fiber! Hope your week is filled with cozy stitches and creative moments. We've been busy dyeing up some exciting new shades (and wrangling a playful toddler!), and I'm so excited to share them with you. Your incredible support means the world to our family, allowing me to do what I love while being there for Mirabelle. So, grab a cuppa, and let's talk yarn...
• •Hello lovely crafters! Just a little update from the barn: we've had a huge influx of orders (thank you all SO much!), and with Mirabelle needing some extra cuddles lately, our dye pots are working overtime! Please know I'm dyeing as fast as my hands can go and am so grateful for your patience. Your beautiful yarn is being created with all the usual love and care. Current shipping estimates are on the website. Thank you for understanding and for being the most supportive community a fiber artist could ask for!