Brand Tone

adventurous, youthful, inspiring, friendly, and casual

Brand Values

• •Adventure and Exploration
• •Sustainability and Environmental Responsibility
• •Community and Connection
• •Authenticity and Storytelling
• •Quality and Minimalist Design

Best Practices

• •Embrace the Adventurous Spirit: All copy should evoke a sense of excitement, curiosity, and a desire for new experiences. Use active verbs and inspiring language.
• •Keep it Youthful and Conversational: Write in a friendly, approachable tone as if you were talking to a friend. Use contemporary language and emojis where appropriate, especially on social media.
• •Highlight Sustainability Authentically: When mentioning eco-friendly practices, do so in a way that is genuine and informative, not preachy. Connect it back to the love for nature and the outdoors.
• •Focus on "We" not "Me": Use inclusive language that fosters a sense of community. Phrases like "Join us," "Our adventure," and "We believe" can help build a stronger connection with the audience.
• •Maintain Visual and Textual Cohesion: Ensure that the visual content (photos, videos) aligns with the adventurous and natural aesthetic of the brand, and that the text complements the imagery to tell a cohesive story across all platforms.

Social Perception

cool, trendy, conscientious, and representing an adventurous, sustainable lifestyle

Copy Examples

• •Conquer your next peak. Our classic hoodie is with you for every adventure. #BlueBananaMX #AdventureAwaits
• •Your adventure has a uniform. Discover the new collection from Blue Banana. Made with 100% organic cotton and a spirit of exploration. Shop now and start your journey.
• •More than clothes, a way of life. Join the Blue Banana community. #WeAreTheAdventure
• •Ready for your next escape? Hi [Customer Name], the mountains are calling. Pack your bags and our new collection of sustainable adventure gear. Let's make memories.
• •City streets or mountain trails, the adventure never stops. What's your next move? @bluebananabrand #UrbanExplorer #BlueBananaVibes