Brand Tone

Professional and Trend-Aware, direct, product-focused, energetic, promotional, creating a sense of urgency.

Brand Values

• •Comprehensive Selection
• •Business Partnership
• •Staying Current
• •Quality and Authenticity

Best Practices

• •Balance Professionalism and Passion
• •Focus on "What's In It For The Retailer"
• •Use High-Quality Visuals Consistently
• •Maintain a Consistent "New & Now" Vocabulary
• •Develop Platform-Specific Voices

Social Perception

A blank slate; minimal public-facing social perception due to recent market entry and B2B model. Perception is entirely shaped by the brand's own curated online presence, lacking third-party validation.

Copy Examples

• •🔥 NOW IN STOCK! The all-new Geek Bar Pulse X has landed at BLU Distribution. With 25,000 puffs and dual mesh coil technology, this is the upgrade your customers have been waiting for. Log in to your wholesale account and stock up before it's gone! #BLUDistribution #VapeWholesale #NewArrival #GeekBar #VapeDistributor
• •Stop juggling multiple suppliers. BLU Distribution offers the widest selection of top-selling disposables, e-liquids, and hardware all in one place. Streamline your inventory, get competitive pricing, and keep your shelves stocked with the best. Apply for your wholesale account today!
• •The Hottest Brands, The Best Selection. Your Success is Our Business. Partner with BLU Distribution.
• •Hi [Retailer Name], Ready to boost your sales? We've just received a massive restock of all your best-sellers from Lost Mary and Funky Republic, plus the new flavors everyone is asking for. Don't miss out on the demand. Click here to place your order and keep your customers happy.
• •What's flying off your shelves faster this week? Poll: [Option A] vs. [Option B] (Follow-up slide): We've got both! Tap the link in our bio to restock your winners.