Brand Tone

Professional, authoritative, quality-driven, and welcoming.

Brand Values

• •Quality & Excellence
• •Expertise & Education
• •Customer Care & Experience
• •Innovation
• •Trust & Transparency

Best Practices

• •Lead with Expertise: Always frame the narrative from a position of authority. Use confident language and focus on the professional-grade aspects of the products and services.
• •Balance Professional and Personal Tones: Use a professional, technical tone for product descriptions and educational content. Switch to a warmer, more welcoming tone for salon service descriptions and community-focused social media posts.
• •Emphasize "Proven Quality": Repeatedly connect the products sold online to their use in the physical salon. Phrases like "used by our own professionals," "salon-tested," and "client-approved" build immense trust.
• •Use Specific, Aspirational Language: Instead of just "good," use words like "impeccable," "flawless," "radiant," and "revitalizing." This elevates the brand perception beyond being a simple supplier to being a partner in achieving beauty and excellence.
• •Be Consistent Across All Channels: The voice on TikTok, Instagram, the website, and in-salon communication should be cohesive. Whether it's a product description or a booking confirmation, it should always reflect the brand's core values of quality, expertise, and customer care.

Social Perception

Perceived as a highly reputable and skilled provider of nail services, especially Russian manicures, and a trustworthy source for quality nail products for both professionals and at-home users. Its physical salon is seen as welcoming and professional, fostering strong customer loyalty.

Copy Examples

• •Precision in every bottle. Our new 'Midnight Velvet' gel delivers flawless, single-coat coverage that professionals demand and you deserve. Elevate your artistry. #BluccStyle #ProfessionalNails #GelNails #NailTech
• •Salon Quality, Delivered. The same professional-grade nail products we trust in our salon are now available for yours. Discover the Blucc Style standard.
• •The foundation of a flawless manicure. Our Solid Base Gel is engineered for superior adhesion and durability, creating the perfect canvas for any design. Protect the natural nail and ensure a long-lasting, chip-free finish. Because excellence starts at the base.
• •Unlock Your Potential ✨ Courses & Kits Inside
• •Transform your passion into a profession. Blucc Style isn't just about products; it's about pioneering talent. Join our acclaimed manicure courses in Murcia & Cartagena and learn from the experts. Your future in nail artistry starts here.