Brand Tone

Nostalgic, Retro, Authentic, Trustworthy, Fun, Quirky, Confident, Bold, Informative, Benefit-Oriented

Brand Values

• •Innovation & Technology
• •Quality & Durability
• •American Heritage & Entrepreneurship
• •Clarity & Performance
• •Iconic Style & Individuality
• •Value/Affordability (Historically, with some new high-end exceptions)
• •Community & Social Consciousness (evidenced in past initiatives)

Best Practices

• •Embrace the Heritage: Consistently weave in elements of BluBlocker’s origin story (NASA, Joe Sugarman's innovation) to reinforce authenticity and legacy. This builds trust and differentiates the brand.
• •Highlight the "BluBlocker Difference": Always emphasize the unique visual experience – enhanced clarity, sharpness, and comfort – that the amber lenses provide, beyond just "blocking light."
• •Use Confident and Direct Language: Reflect the product's bold performance and iconic status. Avoid overly hesitant or passive voice. Make clear, strong statements about benefits.
• •Inject Nostalgia (Where Appropriate): Leverage the retro appeal and cultural moments (like "The Hangover" or classic infomercials) to connect with customers emotionally, especially on social media.
• •Keep it Fun and Slightly Quirky (Especially for Social Media): Don't be afraid to show personality. BluBlocker has a history of memorable, sometimes unconventional marketing. This can translate into engaging and shareable content that resonates with a modern audience while nodding to its past.

Social Perception

Positive Nostalgia, Effective Product, Distinctive & Recognizable Style, Cult Following & Enduring Appeal, Association with Infomercials, Trustworthy (for its core function)

Copy Examples

• •Headline: See the World Differently. Again. Body: Remember that feeling? The world, suddenly sharper, clearer, more vibrant. BluBlocker's legendary NASA-inspired lens technology is back to block 100% of harmful blue and UV rays. Still iconic. Still performing. Rediscover the original. (Tone: Nostalgic, Benefit-Oriented)
• •Headline: Not Just Sunglasses. They’re BluBlockers. Body: Since 1986, we’ve been doing more than just dimming the sun. We’ve been enhancing vision, sharpening details, and protecting your eyes with technology born from the final frontier. Experience the BluBlocker difference. Your eyes will thank you. (Tone: Confident, Heritage-focused)
• •Headline: Block the Blue. Own Your View. Body: Glare? Gone. Hazy days? Crystal clear. Whether you’re hitting the road or just kicking back, BluBlocker’s high-definition amber lenses deliver unmatched clarity and eye comfort. Join the millions who refuse to see the world any other way. (Tone: Benefit-Oriented, Confident)
• •Headline: Retro Cool. Future-Proof Vision. Body: From 80s icon to today’s must-have. BluBlocker blends timeless style with cutting-edge blue light blocking power. Protect your eyes, make a statement, and see why some legends never fade. (Tone: Nostalgic, Stylish)
• •Headline: The Original Game-Changer for Your Eyes. Body: Before blue light was a buzzword, BluBlocker was the solution. Our NASA-developed lens technology set the standard for clarity and protection. Why settle for less when you can have the authentic vision an icon provides? (Tone: Authoritative, Heritage-focused)