Brand Tone

aspirational, confident, and celebratory

Brand Values

• •Excellence and Expertise
• •Customer Experience
• •Empowerment and Confidence
• •Community and Celebration
• •Style and Individuality

Best Practices

• •Maintain an Empowering and Aspirational Tone: Always use language that is uplifting, confident, and focused on the transformative power of their services.
• •Use "Power" Words Consistently: Continue to use words like "iconic," "rebel," "flawless," "luxury," and "rockstar" to reinforce the brand's high-end, confident identity.
• •Focus on the Experience, Not Just the Service: Highlight the enjoyable and celebratory aspects of visiting the salon, such as the cocktail bar and group bookings.
• •Showcase Social Proof: Continue to integrate customer testimonials and positive reviews into marketing materials to build trust and desirability.
• •Encourage Individuality: While promoting signature styles, always include messaging that empowers clients to choose a look that reflects their personal style.

Social Perception

The online perception of Blow Kulture is overwhelmingly positive. Customers frequently praise the quality of the blowouts, the skill of the stylists, and the enjoyable atmosphere of the salon. Reviews often use words like "absolute go-to" and "perfection." The brand is perceived as a trendy and desirable spot for hair and makeup services, particularly for special events. The social media presence, though not heavily focused on interactive content, reinforces the brand's stylish and high-end image through professionally shot photos and consistent branding.

Copy Examples

• •Your big day deserves bombshell hair. Gather your tribe, sip on cocktails, and let us handle the glam. From bridal parties to birthdays, we’re here to make your special occasion unforgettable. #BlowKultureEvents #BridalHair #GirlsNightOut
• •Don't just get a blowout. Own your look. Whether you're feeling like a Rebel or a Sun Chaser, our expert stylists will craft the perfect style to unleash your inner icon. Book your transformation.
• •Ready for a refresh? Our color bar is your playground. From subtle highlights to a full color reinvention, let's create a look that's uniquely you. Dare to be vibrant.
• •That post-Blow Kulture glow. ✨ We're obsessed with creating looks that don't just turn heads, but make you feel like the masterpiece you are. #HairGoals #Blowout #MorningtonPeninsula
• •Life's too short for boring hair. Elevate your everyday with a luxury blowout experience at Blow Kulture. Sip, relax, and leave feeling flawless. Your best hair day awaits.