Brand Tone

Passionate & Enthusiastic, Authentic & Down-to-Earth, Community-Focused & Supportive, Knowledgeable & Solution-Oriented, Proudly "Made in USA" & Small Business, Slightly Edgy/Rebellious

Brand Values

• •Community: "BLOWING DIESEL is a community of like minded individuals who love working on their trucks..." They aim to create an "all encompassing space for individuals to not only find knowledge and expertise, but also quality products and service for their trucks."
• •Passion: Stemming from the founder's obsession with his truck, this passion is a core driver. "Everything is handmade in-house here in Northern Arizona with all the love and passion for OBS trucks."
• •Quality & Craftsmanship: Customer reviews consistently praise the high quality and build of their products. The brand emphasizes "top notch" products and "beautiful" build quality. They design and manufacture parts in-house.
• •Problem Solving & Expertise: The business started because Joel "found out that there was not enough information on OBS trucks. He found a niche..." They provide "how to, installation, and DIY videos on everything OBS."
• •Authenticity & Hard Work: The brand story emphasizes a journey from a YouTube channel to a small business built on hard work and dedication to the OBS community. They value a hands-on approach.
• •Nostalgia: They connect with those who "yearn for the nostalgic feeling of a simpler time."
• •American Made: Frequently use hashtags like #usamade and state products are made in Arizona.

Best Practices

• •Speak the Language of Your Audience: Use authentic truck enthusiast terminology (e.g., "rig," "wrenchin'," "OBS," "powerstroke") but keep it accessible. Avoid overly corporate jargon.
• •Emphasize "By Enthusiasts, For Enthusiasts": Constantly reinforce that the products are born from a genuine passion and understanding of OBS Ford trucks. Share the "why" behind the brand.
• •Show, Don't Just Tell, Quality: Instead of just saying "high quality," explain *how* it's quality – "CNC cut," "welded in-house," "heavy-duty materials," "designed for perfect fitment."
• •Foster Community in Communication: Encourage interaction, ask questions, feature customer builds, and use inclusive language ("we," "us," "our community"). Position the brand as a helpful partner.
• •Be Unapologetically Passionate & Authentic: Let the genuine enthusiasm for diesel trucks and American craftsmanship shine through. The "WE DON'T VENT, WE BLOW DIESEL" tagline is a great anchor for this bold, confident voice. Maintain transparency about being a small business.

Social Perception

Positive & Trusted, Go-To Source for OBS Ford Parts, Supportive Community Hub, Knowledgeable & Helpful, Authentic Small Business

Copy Examples

• •Instagram Post (New Product): "Stop dreamin', start buildin'. Our new [Product Name] for OBS Fords is here. CNC cut, welded in-house, and tougher than a two-dollar steak. Built by enthusiasts, for enthusiasts. Tap to shop – let's get your rig right. WE DON'T VENT, WE BLOW DIESEL. #BlowingDieselDesigns #OBSFord #MadeInUSA #DieselPower #FordTrucks"
• •Facebook Ad (Community Focus): "More than just parts, it's a passion. Blowing Diesel Designs is your home for top-tier OBS Ford upgrades and a community that gets it. From axle swaps to essential gear, we've got what you need to make that old Ford roar. Join the BDD family and let's blow some diesel! Shop now: [Link] #928OBS #FordOBS #TruckCommunity #DieselLife #SmallBusiness"
• •Website Homepage Headline: "Your OBS Ford Deserves the Best. We Engineer It. From Northern Arizona, to your driveway – quality parts, expert advice, and the spirit of American craftsmanship. WE DON'T VENT, WE BLOW DIESEL."
• •YouTube Video Description (How-To): "Wrenchin' on your OBS? Joel walks you through installing our [Product Name] step-by-step. No fluff, just straight-up guidance to get the job done right in your own garage. Got questions? Drop 'em below! We're here to help you blow diesel, not your top. Find the part here: [Link] #OBSparts #DIYTruck #FordFseries #BlowingDieselHowTo #TruckMods"
• •Email Newsletter Snippet (Brand Story): "It all started with one '96 F-350 and a passion for making it better. Now, Blowing Diesel Designs is all about helping YOU build your dream OBS. We're a small team, handcrafting quality parts right here in AZ, because we believe in this community. Thanks for being part of the journey. Check out what's new: [Link] #BlowingDiesel #OBSaddicts #AmericanMade #TruckLife"