Brand Tone

Established and Trustworthy, Friendly and Approachable, Quality-Focused and Discerning, Down-to-Earth and Authentic, Helpful and Informative

Brand Values

• •Quality
• •Customer Service
• •Heritage and Tradition
• •Trust and Reliability
• •Value
• •Community

Best Practices

• •Know Your Heritage, Share Your Story: Consistently weave in the brand's long history and family-owned nature to build trust and authenticity. Phrases like "Since 1936," "Aussie owned," or "Family tradition" reinforce this.
• •Emphasize Quality and Durability: Use descriptive language that highlights the craftsmanship, materials, and lasting nature of the products. Words like "premium," "enduring," "crafted," and "built to last" will resonate.
• •Maintain a Friendly and Approachable Voice: Write as if you're having a helpful conversation with a customer. Use welcoming language, address customers directly (e.g., "you," "your"), and ensure customer service information is easily accessible. Even the clarification of the name "Blowes" (like "blouse") shows approachability.
• •Be Genuinely Helpful and Informative: Provide useful information beyond just selling. This could be through style tips (as seen in their blog), care instructions, or detailed product benefits, positioning the brand as a knowledgeable source.
• •Stay True to Australian Roots (Subtly): While serving a broad audience, incorporating a subtle Australian flavour in language (e.g., "G'day" in appropriate contexts, referencing iconic Australian brands) can enhance authenticity without being exclusive. Focus on the "hard-wearing" and "practical" aspects often valued in Australian country wear.

Social Perception

Reputable and Respected, Go-To for Quality Brands, Reliable and Efficient, Friendly and Customer-Oriented, A Country Outfitter with Style

Copy Examples

• •Headline: Generations of Style, Unwavering Quality. Discover Your Enduring Look at Blowes Clothing. Body: Since 1936, our family has been dedicated to outfitting Australians in the finest apparel. From iconic R.M.Williams boots to timeless Akubra hats, we bring you brands you can trust and quality that lasts. Experience the Blowes difference.
• •Social Media Post (with image of a new R.M.Williams boot): Step into quality that speaks for itself. Our latest collection of R.M.Williams boots has arrived, crafted for durability and timeless style. Visit us in-store or online – our friendly team is ready to help you find the perfect fit!
• •Email Subject: Stay Warm & Stylish: New Season Arrivals from Blowes Clothing Body: G'day [Customer Name], as the weather turns, ensure your wardrobe is ready. Explore our handpicked selection of new season knitwear, jackets, and more from your favourite brands like Polo Ralph Lauren and Industrie. Quality you can feel, service you can count on. Shop now for free Australian shipping over $150.
• •Product Description (for an Akubra hat): More than just a hat, it's an Australian icon. This genuine Akubra is built for the Aussie elements, offering unmatched sun protection and enduring style. Crafted with decades of tradition, it's an investment in quality that will see you through countless adventures. Find yours at Blowes Clothing, where quality and heritage meet.
• •Website Banner: Trusted Since 1936. Quality Clothing. Exceptional Service. That's the Blowes Promise.