Tono de Marca

Expert and performance-driven, shifting to communal and enthusiastic on social media, incorporating enthusiast slang.

Valores de Marca

• •Performance and Power
• •Specialization and Expertise
• •Community
• •Customer Service (Aspirational)

Mejores Prácticas

• •Lead with Expertise: Always ground your copy in technical knowledge and proven results. Use specific numbers (horsepower gains, torque increases) and highlight unique product features to reinforce your position as an expert.
• •Use Inclusive Community Language: Incorporate enthusiast slang like "Stang," "mod," and "build" to speak the audience's language. Frame the customer relationship as joining a community of fellow enthusiasts who trust BBR.
• •Acknowledge and Address Service Concerns Proactively: Given the mixed reviews, new copy should subtly emphasize reliability. Use phrases like "Dedicated support for your build," "Transparent pricing, no surprises," and "We're here for you from purchase to installation" to rebuild trust.
• •Balance "Power-Driven" with "Street-Ready": While the core identity is racing and maximum power, many customers have daily drivers. Create content that speaks to both—highlighting extreme track performance while also mentioning improved drivability, smoother power delivery, and reliability for everyday use.
• •Maintain a Consistent Voice Across Platforms: The expert yet enthusiastic tone should be consistent everywhere. The technical details on a product page, the celebratory tone of an Instagram post, and the helpful advice in a forum reply should all feel like they come from the same knowledgeable, passionate brand.

Percepción Social

Polarized. Perceived by some as a highly knowledgeable, capable tuning shop delivering impressive performance results, and by others as having significant operational flaws, particularly in communication and customer service, leading to distrust.

Ejemplos de Copy

• •Your Stang's Next Level Is Here. New BBR Packages Inside.
• •From street to strip, this GT500 is now a monster thanks to our BBR 900HP package and a precision dyno tune. We don't just sell parts; we build legends. Swipe to hear it roar. #BlowByRacing #Mustang #GT500 #PerformanceTuning #Horsepower
• •Proven Power. Expertly Tuned. Blow-By Racing is the definitive source for Mustang and domestic performance. Shop our power packages and unlock your car's true potential.
• •Don't settle for stock. Our BBR Custom Tune is engineered by the same experts who pioneered 3-valve Mustang performance. Experience sharper throttle response, massive torque gains, and a power curve you can feel. We treat every customer's car like our own—because to us, you're family.
• •Still running a factory setup? Your Mustang is capable of more. As the #1 source for aftermarket performance, we have the expertise and the parts to transform your ride. Talk to a BBR tuning specialist today and let's plan your build.