Brand Tone

The brand employs a dual-faceted tone of voice: professional, reassuring, and client-focused for direct communication; and trendy, confident, and aspirational on social media. Across all platforms, there's an underlying educational and empowering tone.

Brand Values

• •Customization and Individuality
• •Quality and Expertise
• •Empowerment and Confidence
• •Community and Growth

Best Practices

• •Maintain the Dual-Tone Strategy: Continue using a professional and reassuring tone on the website and booking sites while embracing a trend-focused, confident voice on social media. This allows the brand to appear both credible to new clients and culturally relevant to its online followers.
• •Always Emphasize Customization: In every piece of copy, reiterate that the services are tailored to the individual. Use words like "custom," "personalized," "tailored," and "unique to you" to reinforce this core value.
• •Lead with Education: Position the brand as an authority. Regularly create content (blog posts, video tutorials, tips) that provides genuine value to both clients (aftercare tips) and other lash artists (application techniques). This builds trust and credibility.
• •Showcase, Don't Just Tell: Use high-quality photos and videos of real clients. Let the results speak for themselves. Accompany visuals with captions that tell a mini-story about the look that was created and why it was perfect for that client.
• •Infuse Confidence into Your Language: Use strong, empowering verbs and positive language. Instead of "we hope you like your lashes," use "you'll leave feeling confident and refreshed." This reflects the positive outcome the brand provides.

Social Perception

The brand is perceived as a high-end, premier lash destination in Brooklyn, offering beautiful, natural-looking results from highly skilled professionals in a clean, welcoming environment. Its social media presence cultivates an image of a trendy and desirable salon for a style-conscious demographic, establishing the brand as both an expert service provider and an educational resource.

Copy Examples

• •That 'woke up like this' glow, but better. Our Wet & Wispy set gives you a fresh, dewy look that enhances, never overpowers. We customize every single lash to your unique eye shape. Ready for your transformation? Book via the link in our bio.
• •Stop dreaming, start doing. Our private masterclass is your first step to becoming a certified lash artist. We went from a side hustle to a booked-out studio, and we're ready to share all our secrets. DM us 'LASH BOSS' to learn more.
• •Your best lash set starts with the best supplies. Used by our own master artists, the Blossoming Lashes product line is designed for flawless application and incredible retention. For a limited time, enjoy 15% off our Signature Lash Trays. Shop now.
• •Blossoming Lashes was born from a passion for artistry and the belief that beauty is unique to each individual. Here in our Brooklyn studio, we don't just apply lashes; we craft a look that is tailored to you. From our customized client services to our empowering training programs, our mission is to help you feel like the most confident version of yourself.
• •Tired of mascara? Discover the freedom of customized lash extensions. At Blossoming Lashes in South Brooklyn, our expert artists create stunning, natural-looking lashes that last. Click to book your appointment and receive $15 off your first full set!