Brand Tone

Creative & Artistic, Friendly & Welcoming, Passionate & Joyful, Community-Focused, Professional & Knowledgeable

Brand Values

• •Creativity & Innovation
• •Customer Experience & Personalization
• •Quality
• •Joy & Celebration
• •Community Engagement
• •Accessibility & Inclusivity

Best Practices

• •Embrace a Creative & Evocative Vocabulary: Use words that reflect artistry, beauty, and the sensory experience of flowers (e.g., "vibrant," "textural," "whimsical," "lush," "eclectic," "hand-crafted").
• •Maintain a Friendly and Approachable Voice: Write as if you're speaking to a friend. Be welcoming, encouraging, and make customers feel comfortable, whether they are floral experts or novices.
• •Highlight the "Experience": Focus not just on the flowers, but on the joy of creating (Flower Bar, workshops) or the specialness of the occasion (weddings, gifts).
• •Inject Enthusiasm and Passion: Let the love for flowers and design shine through. Use exclamation points appropriately and convey genuine excitement for what you do.
• •Be Authentic and Community-Oriented: Share behind-the-scenes moments, feature customer creations (with permission), and talk about local involvement to reinforce a genuine, down-to-earth connection.

Social Perception

Highly Regarded for Weddings, Innovative & Fun, High-Quality Products & Design, Excellent Customer Service, Trusted Local Business

Copy Examples

• •Instagram Post (Image: A vibrant, unique bouquet): "Why blend in when your blooms can stand out? ✨ Discover arrangements as unique as you are. Pop into our Flower Bar or let our designers craft something magical just for you! #BlossomFlowerBar #ArtOfFlowers #ClevelandFlorist #ColumbusBlooms #UniqueDesigns #FreshFlorals"
• •Facebook Ad (Targeting engaged couples): "Dreaming of wedding flowers that tell *your* love story? 💍 At Blossom Flower Bar, we turn your vision into breathtaking reality. Creative, personalized, and passionately crafted. Let's chat about your big day! [Link to Wedding Services] #WeddingFlowers #ClevelandWeddings #ColumbusWeddings #FloralDesign #SheSaidYes #BlossomWeddings"
• •Website Banner (Flower Bar page): "Unleash Your Inner Florist! 💐 Stop by our Flower Bar – no appointment needed. Pick your favorite stems, get creative, and design a bouquet that’s all YOU. Fun, fresh, and always inspiring. #FlowerBar #DIYFlowers #BlossomExperience #Lakewood #ChagrinFalls #Columbus"
• •Email Newsletter Snippet (Promoting a workshop): "Ready to play with petals? 🌱 Join our upcoming [Workshop Name] workshop and learn the art of creating stunning seasonal centerpieces. Perfect for a friends' day out or a little 'me' time! Limited spots – bloom with us! [Link to Workshop Sign-up] #BlossomWorkshops #FloralClass #CreativeCleveland #GetYourBloomOn"
• •TikTok Video Caption (Showcasing someone building a bouquet at the Flower Bar): "Your bouquet, your way! 😍 Come design your own masterpiece at our Flower Bar. So many fresh, unique blooms to choose from! Tag a friend who needs a flower therapy session! 🌸 #blossomflowerbar #flowerbar #diybouquet #cleveland #columbus #florist #thingstodo #creativeoutlet"