Brand Tone

Informative & Educational, Supportive & Empathetic, Professional & Trustworthy, Aspirational & Positive, Approachable

Brand Values

• •Efficacy & Results
• •Science & Research
• •Natural Ingredients
• •Customer Well-being & Confidence
• •Transparency
• •Quality

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., informative, supportive, professional), personality traits (e.g., expert, caring, innovative), vocabulary (words to use/avoid), and grammar style. Share this with everyone who creates content.
• •Always Prioritize Clarity and Information: Given the scientific and results-oriented nature of the products, ensure copy is clear, easy to understand, and provides valuable information, even when being empathetic or aspirational. Avoid overly technical jargon where simpler terms suffice.
• •Balance Science with Emotion: While highlighting the scientific backing is crucial for credibility, also connect with the emotional aspect of hair health and the desire for confidence. Use testimonials and user stories to humanize the brand.
• •Maintain Consistency Across Platforms: While the specific format or style might vary slightly (e.g., TikTok vs. a scientific blog post), the core tone and values should remain consistent. The expert and caring voice should be recognizable everywhere.
• •Review and Refine Regularly: Periodically review website copy, social media posts, and marketing materials to ensure they still align with the established brand tone and values. Gather feedback and make adjustments as the brand evolves or as new communication challenges arise.

Social Perception

Effective Solution Provider, Trustworthy & Knowledgeable, Good Quality Products, Responsive Customer Service, Aspirational Brand

Copy Examples

• •Headline (Website/Ad): Rediscover Your Hair's Fullness. Science-Backed Solutions for Healthy Growth.
• •Social Media Post (Instagram): Struggling with hair thinning? You're not alone. Our specialized serum, formulated with [Key Ingredient 1] and [Key Ingredient 2], nourishes follicles from within. Swipe to see the journey! ✨ #BlossomeHair #HairGrowth #HealthyHair
• •Email Subject Line: Unlock the Science to Thicker, Stronger Hair with Blossome.
• •Product Description Snippet: Crafted by scientists and infused with potent natural extracts, our Revitalizing Shampoo gently cleanses while actively promoting a healthy scalp environment, essential for optimal hair growth.
• •Facebook Ad Copy: Tired of seeing more hair in your brush? Blossome offers a clinically inspired approach to combat hair loss. Learn more about our targeted treatments and start your journey to confidence today!