Brand Tone

reassuring, straightforward, and educational

Brand Values

• •Simplicity and Accessibility
• •Quality and Safety
• •Transparency
• •Affordability

Best Practices

• •Lead with Empathy and Reassurance: Always start from the perspective of a concerned pet owner. Use language that acknowledges their worries and offers a straightforward, calming solution. Phrases like "we understand," "we make it easy," and "rest assured" are on-brand.
• •Prioritize Simplicity and Clarity: Avoid technical jargon and overly complex sentences. The goal is to make information accessible to everyone, regardless of their prior knowledge of CBD. Focus on the ease of use of the products.
• •Emphasize Trust Through Transparency: Regularly mention the third-party lab testing, the Colorado-sourced hemp, and the high-quality manufacturing standards in your copy. This reinforces the brand's commitment to safety and quality.
• •Maintain an Educational Stance: Position the brand as a helpful guide in the world of pet CBD. Create content that answers common questions and demystifies the product, reinforcing the idea that "CBD shouldn't be scary or complicated."
• •Use a "By Pet People, For Pet People" Voice: Infuse the copy with a sense of shared experience and genuine care for animals. This humanizes the brand and builds a stronger connection with the target audience of devoted pet owners.

Social Perception

The general perception of Blossom CBD for Pets is positive. It is often positioned as a high-quality, trustworthy brand. Customers and reviewers seem to appreciate the brand's focus on safety, with lab testing for each batch being a significant selling point. The brand is perceived as being created "by pet people, for pets," which adds a layer of authenticity and care to its image.

Copy Examples

• •Don't let loud noises stress out your best friend. Blossom CBD makes finding their calm simple and safe. Our easy-to-use, weight-based dosage means you can give them the right amount of comfort, every time. #BlossomPets #CBDforDogs #PetWellness
• •New to CBD for your pet? We make it simple. Blossom was created to take the guesswork out of giving your pet the best. With transparent, third-party lab-tested products, you can be confident in what you're giving them. Discover the Blossom difference today.
• •Peace of mind for them, and for you. We believe in quality and transparency, which is why our full-spectrum hemp oil is made from 100% Colorado-grown hemp in a top-tier facility. See the lab results for yourself on our website and give your pet the gift of calm.
• •Our Full-Spectrum Hemp Oil is designed with your pet's well-being in mind. We've made dosing easy and intuitive—no more confusion or complicated charts. Just pure, high-quality, human-grade CBD to help your pet live their happiest life. Because they deserve nothing less.
• •Thinking about CBD for your furry family member, but not sure where to start? We get it. That's why we're committed to not only providing the highest quality CBD products but also the education you need to feel confident. Learn more about the benefits of full-spectrum hemp and how our simple dosing system works.