Brand Tone

Creative, Passionate, Friendly, Approachable, Joyful, Whimsical, Appreciative, and Customer-Focused

Brand Values

• •Handmade Craftsmanship & Quality
• •Individuality & Personal Expression
• •Joy & Versatility
• •Passion for Design & Creativity
• •Slow Fashion

Best Practices

• •Embrace Storytelling: Continuously share the founder's passion, the inspiration behind designs, and the care that goes into making each bag. This reinforces the "handmade with love" value.
• •Use Vibrant & Evocative Language: Incorporate words that reflect joy, creativity, and beauty (e.g., "vibrant," "charming," "delightful," "blossom," "illuminate," "crafted").
• •Maintain a Personal & Friendly Voice: Address the audience directly (using "you" and "your"). Respond to comments and messages with warmth and approachability, like talking to a friend.
• •Showcase Customer Happiness: Regularly feature user-generated content and positive testimonials. This not only provides social proof but also reinforces the brand's appreciation for its customers and the joy its products bring.
• •Visual Consistency is Key: Ensure that the joyful and colorful aesthetic of the products is mirrored in all visual content (photography, graphics). The copy and visuals should work together to tell the same brand story.

Social Perception

Loved & Admired, High Quality & Beautiful, Unique & Compliment-Worthy, Associated with Personal Service

Copy Examples

• •Spotted: your new favorite companion! 🌿✨ Our [Product Name] bag isn't just handmade with love; it's designed to sprinkle a little joy on your everyday adventures. Ready to blossom wherever you go? #BlossomAndBloomBags #HandmadeWithLove #NewCollection #QuiltedBag
• •Crafted with Care, Designed for Joy. Discover unique, handmade bags that tell a story as vibrant as yours. Shop Blossom and Bloom.
• •A Little Bag of Sunshine Just For You! ☀️ Inside: New Arrivals & a Sprinkle of Blossom!
• •Each stitch is a labor of love, and every Liberty fabric is handpicked to ensure your Blossom and Bloom bag is a unique treasure. Versatile enough for your market trips and chic enough for your city strolls, it’s more than a bag – it’s a mood-lifter!
• •Look at how @[CustomerHandle] is rocking their Blossom and Bloom bag! 😍 We ADORE seeing our creations out in the wild, bringing smiles and style. Thanks for sharing the love! #BlossomAndBloomCommunity #CustomerLove #StyledWithBlossom