Brand Tone

sincere, community-oriented, and professional

Brand Values

• •Family and Legacy
• •Quality and Artistry
• •Customer Joy and Connection
• •Community and Support
• •Female Entrepreneurship

Best Practices

• •Lead with Emotion, Support with Detail: Start with the feeling you want to evoke (joy, love, comfort), then provide the details (flower types, occasion, delivery info). This aligns with their value of bringing happiness through flowers.
• •Incorporate the Family Story: Regularly and naturally weave elements of the brand's heritage into your copy. Phrases like "a tradition of beauty," "from our family to yours," or "inspired by our founder's passion" reinforce the brand's core values.
• •Use a "Neighbourly" Voice: Write as if you are speaking to a friend or neighbour. Use warm, inviting, and sincere language. Words like "we," "our community," and "your neighbours" strengthen the local connection.
• •Highlight Quality and Freshness: Consistently mention the quality of the flowers. Use descriptive words like "fresh," "vibrant," "long-lasting," and "artfully designed" to build confidence in the product and justify the professional aspect of the brand.
• •Showcase Customer Praise: Leverage your excellent reviews. Regularly featuring customer testimonials in your marketing copy provides powerful social proof and reinforces the brand's perception as a trusted, high-quality florist. This lets satisfied customers tell the story for you.

Social Perception

Trusted local florist, known for excellent customer service, reasonably priced high-quality products, and an integral community staple.

Copy Examples

• •Headline: Feel the warmth of the season. 🍂 Body: Our new Autumn Radiance bouquet is here to bring the cozy colours of fall right into your home. Hand-tied with locally sourced sunflowers, deep red roses, and a touch of rustic charm. The perfect way to brighten your space or send a warm hug to someone you love. #BloorVillageFlowers #FallBlooms #TorontoFlorist
• •Headline: From a dream in 1989 to your special moments today. Body: For over 30 years, our family has been sharing our passion for flowers with the Bloor West community. Every petal tells a part of our story, a journey of family, artistry, and the joy of seeing you smile. Thank you for being a part of it. #FamilyOwned #LocalLove #Since1989
• •Headline: Your love story, told in flowers. Body: At Bloor Village Flowers, we believe your wedding flowers should be as unique and beautiful as your journey together. From breathtaking bouquets to stunning centrepieces, our designers work with you to craft floral art that makes your special day unforgettable. Let's create something beautiful together. Schedule your free consultation today.
• •Headline: No occasion needed. Body: Sometimes the best reason to send flowers is no reason at all. Surprise them with a beautiful arrangement just to say you're thinking of them. With same-day delivery, a little moment of joy is just a click away. #JustBecause #FlowerDelivery #TorontoFlowers
• •Headline: "They could not have been more helpful and accommodating!" - Katie R. Body: Hearing from our happy customers is what makes our day! We're more than just a flower shop; we're your neighbourhood florist, here to help you celebrate life's moments, big and small. Thank you for trusting us to deliver a little happiness. #CustomerLove #TopFlorist #CommunityFirst