Brand Tone

direct, informative, and appreciative

Brand Values

• •Seasonality & Specialization
• •Customer Appreciation
• •Simplicity

Best Practices

• •Develop a Brand Story: Create an "About Us" page that shares the passion behind the farm. Whether it is a family legacy, a newfound passion, or a commitment to sustainable practices, this story will provide a foundation for all future content.
• •Embrace the Personal Touch: Use "we" and "our" to create a sense of a small, dedicated team. Share behind-the-scenes content on social media photos of the fields, the planting process, or the team at work to build a personal connection with your audience.
• •Maintain a Grateful & Appreciative Voice: Continue to thank your customers and community. Highlight user-generated content (with permission) to show that you value their support and make them feel like part of the brand s success.
• •Be an Educational Resource: Since you specialize in dahlias, share your expertise. Create blog posts or social media tips about planting, caring for, and arranging dahlias. This positions the brand as a helpful expert and builds trust.
• •Keep it Simple and Direct: While expanding your online presence, retain the clear, no-fuss communication style. Ensure that information about purchasing, shipping, and product availability is always easy to find and understand. This respects the customer s time and makes for a positive user experience.

Social Perception

There is currently no discernible social perception of the brand due to a lack of online presence; the brand is essentially a blank slate in the public eye.

Copy Examples

• •Be the first to know when our dahlias are ready to bloom. Sign up for our newsletter and get exclusive access to the launch of our next dahlia season, plus growing tips straight from the farm.
• •The soil is resting, but we are already dreaming of next season's dahlias. We are so grateful for your support last year! What varieties are you hoping to see in our shop this spring? #BloomsFlowerFarm #DahliaLove #ComingSoon
• •Our Dahlia Shop is Open! Hand-grown with care, shipped directly from our farm to your garden. Explore this season's unique collection before they are gone.
• •From our farm to your home, we love seeing our dahlias in your beautiful gardens! Share a photo of your blooms with the hashtag #MyBloomsFarm for a chance to be featured. Thank you for helping our farm grow!
• •The 'Café au Lait' Dahlia Tuber: A garden classic for a reason. Known for its stunningly large, creamy-blush petals, this dahlia adds a touch of elegance to any bouquet or garden bed. All our tubers are hand-inspected and guaranteed to grow. Ships in April, just in time for planting.