Brand Tone

elegant, artistic, warm, and personal

Brand Values

• •Creativity
• •Quality
• •Personalized Attention/Customer Experience
• •Emotional Connection
• •Artisanship/Craftsmanship

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand voice (elegant, artistic, warm, personal) with examples of "do's and don'ts" for language, tone, and style. Share this with anyone creating content.
• •Focus on Storytelling and Emotion: Connect your products to the emotions and stories of your customers. Instead of just describing a bouquet, describe the feeling it evokes or the occasion it celebrates. Use evocative and sensory language.
• •Maintain Visual and Textual Harmony: Ensure the copy complements the high-quality, artistic visuals. The elegance seen in the floral designs should be mirrored in the sophistication of the language used.
• •Personalize Communication: When interacting with customers online (comments, messages, reviews), maintain a warm, personal, and helpful tone. Address customers by name where appropriate and show genuine care.
• •Emphasize Craftsmanship and Quality: Use words that reflect the artisan nature of the brand, such as "handcrafted," "artisan," "curated," "bespoke," "unique design," and "finest blooms," to reinforce the value and quality of Blooms + Co.'s offerings.

Social Perception

Customers seem to appreciate the beauty and uniqueness of their floral arrangements and gifts. They are perceived as a provider of high-quality, artistic floral designs suitable for special occasions and gifting. The offering of workshops also positions them as experts in their field, willing to share their knowledge and passion.

Copy Examples

• •Instagram Post (Image: A stunning, unique bouquet): Crafted with passion, designed by art. Let our blooms tell your story. Each petal, a whisper of emotion for your most cherished moments. Discover the artistry of Blooms + Co. #BloomsAndCo #FloralArtistry #EcuadorFlowers #ArtisanFlorist #SayItWithFlowers
• •Facebook Ad (Targeting users interested in workshops): Unleash your inner florist! Join our Blooms + Co. workshop and immerse yourself in the beauty of floral design. Learn to create breathtaking arrangements with personalized guidance from our artisan florists. Spaces are limited – book your spot and let your creativity blossom! Link in bio. #BloomsAndCoWorkshops #FloralDesign #CreativeClasses #EcuadorEvents #FlowerLovers
• •Website Homepage Banner: Blooms + Co: Where Ecuadorian Artistry Meets Floral Elegance. Experience unique designs, handcrafted with love and the finest blooms, for every unforgettable occasion.
• •Pinterest Pin Description (Image: A collection of wedding floral arrangements): Dreaming of the perfect wedding flowers? At Blooms + Co., we pour our hearts into creating bespoke floral masterpieces that reflect your unique love story. From romantic bouquets to enchanting centerpieces, let us bring your vision to life. #WeddingFlowers #BridalBouquet #BloomsAndCoWeddings #EcuadorWeddings #FloralInspiration
• •Email Marketing Subject Line (for a seasonal promotion): Gift an Unforgettable Moment: Discover Blooms + Co.'s Exquisite [Season] Collection *Body Snippet:* Warmest wishes from Blooms + Co.! This [Season], share the language of flowers with our new collection of handcrafted arrangements and thoughtful gifts, designed to convey your deepest sentiments with elegance and artistry.