Brand Tone

Knowledgeable & Expert, Professional & Trustworthy, Curated & Discerning, Appreciative of Craftsmanship & History, Helpful & Service-Oriented

Brand Values

• •Quality: A consistent emphasis on high quality items across all platforms.
• •Authenticity & Expertise: Offering curated and datelined antiques and fine art reflects a commitment to genuine, well-researched pieces and sharing their unrivalled experience.
• •Customer Satisfaction: Evident from positive reviews focusing on service, shipping, and accurate descriptions.
• •Preservation & Appreciation of Heritage: Dealing in antiques and fine art inherently promotes the value of historical craftsmanship and artistry.
• •Discovery & Uniqueness: Presenting an ever changing inventory of rare and suprising Fine Art, Antiques, and Decorative Arts encourages exploration and the joy of finding unique treasures.

Best Practices

• •Emphasize Expertise and History: Consistently weave in references to the gallery's decades of experience, the curated nature of the collection, and the historical significance of items. Use phrases like expertly selected, datelined, period piece, and rich history.
• •Maintain a Professional and Respectful Voice: Address customers with courtesy. Ensure all communications, from item descriptions to social media replies, are well-written, grammatically correct, and avoid overly casual slang.
• •Highlight Quality and Uniqueness: Use descriptive adjectives that convey the value and rarity of the items, such as exceptional, rare, masterfully crafted, one-of-a-kind, and significant.
• •Be Informative and Detailed: Provide specific details about materials, origin, period, and condition. This not only showcases knowledge but also builds trust and helps customers make informed decisions.
• •Focus on the Why: Beyond describing what an item is, subtly hint at why it's special – the story it tells, the craftsmanship it represents, the beauty it adds to a space, or the legacy it carries. This connects with the emotional aspect of collecting and appreciating art and antiques.

Social Perception

A Reliable Source for Quality Antiques, Professional and Experienced Dealers, Purveyors of Unique and Interesting Items, Fair and Efficient

Copy Examples

• •Instagram Post (Showcasing a Mid-Century Modern Chair): Discover the enduring allure of Mid-Century Modern design. This 1960s teak lounge chair, with its original upholstery, embodies the clean lines and organic forms of an era that redefined sophistication. Expertly curated and ready to bring timeless style to your space. Explore its history and details via the link in our bio. #MidCenturyModern #VintageFurniture #DesignerFinds #BloomsburyPDX #PortlandAntiques #CuratedLiving
• •Facebook Ad (Targeting Interior Designers): For nearly four decades, Bloomsbury Fine Art & Antiques has been the trusted partner for discerning interior designers. Our expansive collection of datelined antiques, fine art, and unique decorative pieces offers unparalleled inspiration for your most ambitious projects. Visit our Portland showroom or browse our curated online catalog. Let our experience elevate your vision. [Link to website] #InteriorDesign #AntiqueSourcing #FineArt #TradePartners #PortlandDesign #LuxuryInteriors #BloomsburyAntiques
• •Website Homepage Banner Text: Bloomsbury Fine Art & Antiques: Where history meets modern living. Explore our curated collection of exceptional antiques, fine art, and Mid-Century Modern design, sourced with nearly 40 years of expertise. Find your unique treasure today. [Shop Now Button]
• •Email Newsletter Snippet (Highlighting New Arrivals): Dear [Customer Name], This month, we're thrilled to unveil a remarkable selection of new arrivals, including a stunning collection of 18th-century European ceramics and a recently acquired portfolio of Pacific Northwest fine art. Each piece has been meticulously chosen for its quality, history, and unique story. We invite you to explore these treasures and more at Bloomsbury PDX. [Link to New Arrivals]
• •eBay Item Description Opening (for a Vintage Silver Locket): A charming piece of history: This exquisite Edwardian sterling silver locket, intricately engraved and hallmarked, offers a tangible connection to a bygone era of elegance. With nearly four decades of experience in sourcing fine antiques, Bloomsbury PDX ensures each piece is thoroughly researched and accurately represented. A perfect heirloom or a distinctive gift for someone special.