Brand Tone

Artisanal & Quality-Focused, Friendly & Celebratory, Creative & Collaborative, Approachable & Helpful, Slightly Sophisticated yet Unpretentious

Brand Values

• •Quality & Craftsmanship
• •Creativity & Personalization
• •Customer Joy & Celebration
• •Local Inspiration
• •Integrity in Baking

Best Practices

• •Always Emphasize Quality and Craftsmanship: Use words like 'handcrafted,' 'artisanal,' 'freshly baked,' 'premium ingredients,' and 'made from scratch' to reinforce the commitment to quality.
• •Focus on Celebration and Emotion: Connect products with the joy of special occasions, milestones, and the happiness of sharing. Use warm, inviting, and celebratory language.
• •Highlight Customization and Collaboration: When discussing custom cakes, emphasize the collaborative process with the customer, showcasing flexibility and a desire to bring their unique vision to life.
• •Maintain an Approachable yet Professional Voice: While showcasing expertise (e.g., Le Cordon Bleu training), ensure the language remains friendly, welcoming, and easy to understand. Avoid overly technical jargon unless explaining a specific baking benefit.
• •Showcase Visuals with Complementary Copy: Since baked goods are highly visual, ensure the copy enhances the appeal of the images. Describe textures, flavours, and the care put into the design in a way that makes the reader imagine tasting the product. Ensure copy on social media is engaging and encourages interaction.

Social Perception

High-Quality & Delicious, Beautiful & Creative Designs, Reliable & Recommended, Good Value (for the quality), Hidden Gem (historically), Professional & Accommodating

Copy Examples

• •Headline: Handcrafted Happiness, Baked Just For You. Body: At Bloomsbury Bakers, we pour love and the finest ingredients into every creation. From your dream wedding cake to a simple treat that brightens your day, taste the care in every bite. Let's bake your moments memorable. Call to Action: Design Your Dream Cake Today!
• •Headline: Celebrate Your Story with a Bloomsbury Bake. Body: Life’s special occasions deserve a centerpiece that’s as unique as you are. Our skilled bakers are artists at heart, ready to transform your vision into a delicious reality. Share your inspiration, and we'll handle the sweet details. Call to Action: Get a Custom Cake Quote!
• •Headline: The Secret Ingredient? Joy. (And Really Good Butter). Body: We believe that cakes should taste as amazing as they look. That’s why we bake from scratch in small batches, using only quality ingredients – no shortcuts, no preservatives. Just pure, delicious joy, infused with a touch of local Singaporean flavour. Call to Action: Explore Our Signature Flavours!
• •Headline: More Than Just a Cake, It's a Bloomsbury Moment. Body: We’re honoured to be part of your celebrations, big and small. Whether it’s the laughter around a birthday cake or the shared delight of a perfectly crafted tart, we’re here to make those moments a little sweeter. Call to Action: Visit Our Bakery or Order Online!
• •Headline: From Our Ovens to Your Heart. Body: Inspired by classic techniques and a love for local tastes, our bakers create treats that comfort and delight. Experience the passion and precision that goes into every Bloomsbury Bakers confection. Call to Action: Discover Our Latest Seasonal Specials!