Brand Tone

The brand's overall tone is trustworthy, knowledgeable, caring, and transparent. It is multi-faceted and adaptable, being youthful, energetic, trendy, and aspirational for the 'STARS' sub-brand, while being nurturing, safe, and reassuring for 'BB for Babies/Moms'.

Brand Values

• •Nature & Science Integration
• •Transparency & Honesty
• •Family & Community
• •Efficacy & Quality
• •Cruelty-Free & Conscious Production

Best Practices

• •Segment Your Tone: While maintaining the core values of nature and transparency, tailor the tone specifically for each sub-brand. Use energetic, trendy language for STARS (@bbforstars_) and a more gentle, reassuring tone for BB for Babies/Moms.
• •Use Aspirational & Benefit-Driven Language: Focus on the outcome and the feeling. Instead of just listing ingredients, use phrases like "Skin feeling peachy!", "Mask up, glow up!", and "Cuidado Puro, Confianza Plena" (Pure Care, Full Confidence) to connect emotionally.
• •Incorporate Community-Centric Words: Reinforce the "Family" value. Use terms like "young souls," "florece con nosotras" (bloom with us), and directly address your community ("Hey Star!") to create a sense of belonging and shared identity.
• •Leverage Social Proof: Feature customer testimonials and reviews prominently in your copy. Phrases like "The collection that's taking over TikTok" or highlighting 5-star ratings builds trust and leverages the positive social perception the brand already has.
• •Maintain Your Core Differentiators: In every piece of copy, weave in the core brand pillars: natural ingredients, science-backed formulas, and family-owned roots. This ensures that even with a trendy tone, the brand's foundational message of quality and trust is never lost.

Social Perception

The brand is perceived as highly positive, a high-quality, trustworthy source for natural and effective skincare, especially for specific needs like young, acne-prone skin or sensitive baby skin. It maintains an aspirational yet accessible image, bolstered by its presence in major department stores, lending it legitimacy.

Copy Examples

• •✨ Your new obsession has arrived. ✨ Meet the PEACHY SKIN SERUM. 🍑 Packed with natural extracts to combat breakouts and control oil, leaving your skin luminous, soft, and 100% happy. Ready for your close-up? Tap to shop! #PeachySkin #GlowUp #SkincareForStars #AcneFighter #BBFamily
• •That midday shine? We don't know her. 💁‍♀️ Watch how our GLOW UP MASK deep cleans and resets your skin in just 10 minutes. Your me-time just got a major upgrade. 🌟 #MaskUpGlowUp #SkincareRoutine #GRWM #NaturalSkincare #ByeByePores
• •Skincare for Young Souls, Infused with Stellar Ingredients. Tired of harsh chemicals? Discover the power of nature, formulated for you. Shop the STARS collection now.
• •[Image of two products] Weekend vibe check: Are you... A) A deep-clean GLOW UP MASK night? 🎭 B) A light & bright PEACHY SKIN SERUM morning? ☀️ Vote now & show us your routine! #SelfCareSunday #SkincarePoll #BBForStars
• •Your Skin's BFF Is Here (And It's On Sale!) Hey Star! Get ready for your best skin ever. For a limited time, get 15% off the collection that's taking over TikTok. Natural ingredients, stellar results.