Brand Tone

Elegant & Sophisticated, Romantic & Sentimental, Artisanal & Quality-Focused, Nature-Inspired & Calming

Brand Values

• •Lasting Beauty
• •Craftsmanship & Artistry
• •Meaningful Gifting
• •Quality
• •Elegance & Style

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., elegant, romantic, artisanal) with examples of "do's and don'ts" for word choice and phrasing. Share this with anyone creating content.
• •Focus on "Everlasting" and "Artisanal": Consistently weave in keywords and concepts related to the longevity of the flowers (preserved, dried, everlasting, timeless) and the handcrafted nature of the products (artisan, handcrafted, curated, meticulous).
• •Evoke Emotion: Use language that connects with feelings of love, appreciation, joy, and remembrance. Frame products as more than just decor, but as carriers of sentiment.
• •Maintain Visual & Textual Harmony: Ensure the copy complements the elegant and sophisticated imagery used on the website and social media. The words should feel as refined as the visuals.
• •Review and Refine: Regularly review all marketing copy (website, social media, emails, ads) to ensure it aligns with the established brand tone and values. Get feedback and make adjustments as needed.

Social Perception

Customers and the public generally perceive Blooms Artisan as a provider of beautiful, unique, and long-lasting floral arrangements. The brand is seen as offering a more sustainable and enduring alternative to fresh flowers. There's an appreciation for the artistry and elegance of their designs. The products are often associated with special occasions, gifting, and sophisticated home décor.

Copy Examples

• •Headline (Website/Ad): "Where Beauty Blooms Forever. Discover Our Everlasting Floral Designs."
• •Social Media Post (Instagram/Facebook - with a picture of an arrangement): "Cherish moments that last. Our handcrafted preserved bouquets capture timeless affection, a beautiful reminder of love that never fades. ✨ #BloomsArtisan #EverlastingLove #PreservedFlowers"
• •Product Description Snippet: "Meticulously arranged by our artisans, this stunning centerpiece features a curated selection of naturally preserved roses and delicate dried botanicals. An exquisite touch of nature's enduring charm for your home."
• •Email Subject Line (Promotional): "A Gift That Speaks Volumes, For Years to Come | Blooms Artisan"
• •About Us Page Excerpt: "At Blooms Artisan, we believe that the beauty of a flower shouldn't be fleeting. We pour our passion into creating exquisite everlasting floral designs, each piece a testament to nature's artistry and the enduring power of thoughtful gestures."