Brand Tone

Sentimental and Emotional, Artistic and Appreciative of Beauty, Caring and Empathetic, Professional and Trustworthy, Modern and Innovative

Brand Values

• •Preserving Memories
• •Quality Craftsmanship
• •Customer Connection and Satisfaction
• •Artistry and Beauty
• •Passion

Best Practices

• •Develop a Brand Voice Guide: Document the core characteristics of your brand's tone (e.g., sentimental, artistic, caring, professional yet friendly), including 'do's and don'ts' for language, specific keywords/phrases to use or avoid, and examples.
• •Focus on 'Why,' Not Just 'What': Consistently weave in the emotional benefit of flower preservation – the preservation of memories, love, and special moments – rather than solely focusing on the physical product. Connect the 'what' (resin block, tray) to the 'why' (cherishing your wedding day forever).
• •Use Storytelling: Share customer stories (with permission) or create narratives around the journey of a bouquet being preserved. This reinforces the emotional connection and humanizes the brand.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the aesthetic of the visuals used on the website and social media. Bloomsake’s beautiful, artistic product photos are well-complemented by equally evocative and heartfelt language.
• •Train and Align Your Team: Anyone involved in creating content or communicating with customers (social media managers, customer service, etc.) should understand and be able to consistently apply the brand's tone of voice. Regular reviews and feedback can help maintain consistency.

Social Perception

Highly Positive, Valued for Sentimental Worth, Appreciation for Craftsmanship, Worth the Wait, Innovative and Unique, Good Customer Service

Copy Examples

• •Headline: From 'I Do' to 'Forever We Do.' Preserve your wedding day magic in a Bloomsake treasure. Body: Your bouquet whispered vows alongside you, caught your joyful tears, and danced the night away. Don't let those precious petals fade. At Bloomsake, we lovingly transform your wedding flowers into breathtaking keepsakes, ensuring the beauty and emotion of your special day become a timeless piece of your story. Explore our handcrafted resin art and pressed frames.
• •Social Media Post (Image: A stunning resin block with vibrant flowers): Beyond a bouquet, it's a chapter of your life, held forever. ✨ We meticulously preserve each bloom, capturing the essence of your most cherished moments in a piece as unique as your memories. What story will your flowers tell? #Bloomsake #FloralPreservation #WeddingKeepsake #TimelessArt #PreserveYourStory
• •Product Description (For a Ring Holder): Keep your love story close, always. Our custom floral ring holders are more than just a beautiful accent; they're a daily reminder of the vows made and the love celebrated. Crafted with petals from your special occasion bouquet, each piece is a miniature garden of memories, tenderly preserved by our artisans. A perfect way to honor your journey, or a heartfelt gift for someone you cherish.
• •Email Subject Line: Don't Let Those Memories Wilt... Email Body Snippet: Those beautiful blooms from your [occasion, e.g., wedding, anniversary, graduation] hold so much more than just petals and stems—they hold moments, emotions, and cherished memories. At Bloomsake, we specialize in turning those fleeting beauties into everlasting art. Let us help you keep those memories blooming forever. Learn more about our preservation process... [Link to website]
• •About Us Snippet: At Bloomsake, we're more than just floral preservationists; we're memory keepers. Founded from a passion to help others hold onto the tangible beauty of their most significant life events, we pour our hearts into every piece we create. From the careful drying of each flower to the final polish of your custom keepsake, we believe in honoring your story with artistry and care. Because some moments are too precious to fade.