Brand Tone

Expert & Passionate, Curated & Discerning, Bespoke & Personalized, Artistic & Story-driven, Welcoming & Unpretentious

Brand Values

• •Quality & Craftsmanship
• •Creativity & Originality
• •Expertise & Education
• •Personalization & Individuality
• •Discovery & Exploration
• •Exclusivity

Best Practices

• •Emphasize Expertise with Passion: Use language that conveys deep knowledge but also genuine enthusiasm for fragrance. Avoid overly technical jargon unless explaining a specific concept, and always bring it back to the sensory experience.
• •Focus on Curation and Exclusivity: Highlight the unique nature of the perfumes, the "hard-to-find" aspect, and the careful selection process. Use words like "curated," "exclusive," "artisanal," "independent."
• •Tell a Story: Frame perfumes and the shopping experience as a journey of discovery. Use evocative language that paints a picture and appeals to the imagination, rather than just listing ingredients.
• •Maintain a Welcoming and Guiding Voice: Even when discussing luxury or niche items, ensure the tone is approachable and helpful. Position the brand as a knowledgeable guide ready to assist, not an intimidating gatekeeper.
• •Prioritize Individuality and Personal Expression: Speak to the customer's desire for a unique signature scent. Emphasize how Bloom Perfumery helps them find or create something that truly reflects them.

Social Perception

Highly Respected Niche Retailer, Knowledgeable & Trustworthy, Provides Excellent Customer Experience, A Haven for Fragrance Lovers, Growing & Successful

Copy Examples

• •Headline: Beyond the Mainstream. Discover Your Signature. Body: At Bloom Perfumery, we journey the globe to unearth fragrances that tell a unique story. Step away from the ordinary and into a world of artisanal scents, curated for the curious nose. Explore our collection.
• •Headline: The Art of Scent, Bottled. Body: We believe perfume is more than an accessory; it's an experience. Our passionate experts are here to guide you through rare and exclusive olfactory landscapes. Find the fragrance that speaks to you.
• •Headline: Craft Your Own Legacy: The Bloom Bespoke Perfume Lab. Body: Become the perfumer. In our lab, you select the notes, and with our expert guidance, blend a fragrance that is uniquely, undeniably yours. Book your personal consultation today.
• •Headline: "No Ordinary Perfume." And No Ordinary Service. Body: From sought-after independent houses to exclusive UK releases, our collection is meticulously chosen for its quality and creativity. Our team is dedicated to helping you explore, not just shop.
• •Headline: New Arrivals: Fresh Discoveries for the Discerning. Body: Our quest for captivating fragrances never ends. Explore the latest additions to the Bloom family – each a testament to originality and the perfumer's art. Sample something new this week.