Brand Tone

aspirational, personal, and elegant

Brand Values

• •Individuality and Self-Expression
• •Celebration of Diversity
• •Passion and Craftsmanship
• •Timeless Elegance

Best Practices

• •Use Evocative Language: Instead of listing technical specifications first, start with emotional and descriptive language. Words like "story," "celebrate," "unique," "personal," and "passion" should be central to the copy.
• •Maintain a Personal Voice: Write in a way that speaks directly to the customer ("your story," "for you"). This reinforces the brand's value of individuality.
• •Emphasize the 'Why' Behind the Product: Every piece of copy should connect back to the brand's core mission: celebrating the diverse and personal stories of women through elegant jewelry.
• •Ensure Visuals and Text are Aligned: The elegant and clean aesthetic of the website should be mirrored in the copywriting. The text should be uncluttered, sophisticated, and as beautifully crafted as the jewelry itself.
• •Develop a Central Messaging Guide: Create a document that outlines key brand phrases, the "do's and don'ts" of language, and the core values. This will ensure consistency across all future content, whether on the website, in emails, or on any potential future social media platforms.

Social Perception

A boutique, high-quality jewelry brand with a strong sense of identity and a personal touch, primarily controlled by the brand's own website content.

Copy Examples

• •More than an accessory, it's a piece of you. Discover the new collection and find the story you want to tell.
• •Handcrafted to bloom with your personality. Our 'Aria' necklace is designed not just to be worn, but to be lived in. A symbol of your unique journey.
• •At Bloom Milano, we don't design for an ideal. We design for the individual. For every facet of you.
• •A Style That Is All Your Own | Inside, Find Your Perfect Bloom
• •Jewelry as unique as your story. Wear your narrative.