Brand Tone

Charming, Welcoming, Boutique-like, Unique, and Service-Oriented

Brand Values

• •Quality & Freshness
• •Customer Care & Service
• •Curated Selection & Uniqueness
• •Community Focus

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., charming, helpful, unique, local-focused) and share it with anyone creating content. Include preferred vocabulary and phrases to avoid.
• •Focus on "You" (The Customer): Address the customer directly in your copy. Frame benefits around their needs and desires (e.g., "Brighten *your* day," "Let *us* help *you*").
• •Highlight Uniqueness and Local Charm: Continuously reinforce what makes Bloomingsales special – being a "one of a kind Salt Lake gift boutique," offering fresh, curated items, and providing personal service.
• •Maintain a Friendly and Approachable Style: Use warm, inviting language. Avoid overly formal or corporate jargon. Phrases like "Don't forget about..." or "Come Visit Us" foster a connection.
• •Be Consistent Across All Platforms: Ensure the tone used on the website, social media posts, email newsletters, and any print materials is harmonious. This builds a recognizable and trustworthy brand personality.

Social Perception

The perception is likely shaped by local customer experiences and word-of-mouth. Their own social media presence would offer more direct insight into customer engagement and perception.

Copy Examples

• •Headline: Brighten Their Day, Beautifully. Bloomingsales Delivers. Body: From stunning, fresh bouquets to unique gifts that wow, Bloomingsales is your Salt Lake City haven for all things lovely. Let us help you find the perfect expression. Complimentary gift wrap always included.
• •Headline: More Than a Gift Shop, It's a Bloomingsales Experience. Body: Discover hand-picked treasures, from fragrant florals to charming home accents and stylish accessories. Step into Bloomingsales and find something special – or let us bring it to you!
• •Headline: Celebrating Someone Special? Let Bloomingsales Add the Sparkle. Body: Life's moments deserve to be beautiful. Whether it's a birthday, an anniversary, or just because, find unique gifts and the freshest flowers right here in Salt Lake City. Ask about our local delivery!
• •Headline: Your Go-To for Gorgeous Gifts & Graceful Greens. Body: Bloomingsales offers a delightful selection of fresh flowers, curated gifts, and charming accessories. We're passionate about bringing beauty to your doorstep. Visit us or shop online!
• •Headline: The Art of Gifting, Perfected. Welcome to Bloomingsales. Body: Looking for that "it" factor? Our Salt Lake City boutique is brimming with unique finds, from elegant florals to must-have SMEG appliances and stylish accessories. Plus, enjoy our signature complimentary gift wrap!