Brand Tone

Nurturing, Authentic, Natural, Informative, Calm

Brand Values

• •Wellness & Self-Care
• •Natural & High-Quality Ingredients
• •Handcrafted Quality & Expertise
• •Customer Empowerment & Education
• •Authenticity & Transparency
• •Community & Connection

Best Practices

• •Embrace a Nurturing Voice: Always write from a place of care and understanding. Use warm, supportive language that assures customers you're there to help them on their wellness journey. (e.g., 'We're here to help you find your calm,' 'Gentle support for your busiest days.')
• •Highlight Authenticity and Craftsmanship: Regularly remind your audience that products are handcrafted with expertise. Share snippets of the process or the founder's passion to reinforce the human touch behind the brand. (e.g., 'Lovingly blended in our Vermont studio,' 'Formulated by a certified aromatherapist.')
• •Connect with Nature: Use descriptive language that evokes the natural, earthy elements of Vermont and the ingredients. Emphasize 'organic,' 'wild-harvested,' and 'pure.' (e.g., 'Infused with the essence of the Green Mountains,' 'Pure, plant-derived goodness.')
• •Educate and Empower Gently: Provide simple, clear information about the benefits of your products and how to use them. Avoid overwhelming jargon. The goal is to make self-care feel easy and achievable. (e.g., 'A few drops are all it takes to transform your space,' 'Discover how [crystal/oil] can support [benefit].')
• •Maintain a Calm and Peaceful Undercurrent: Ensure your copy, even when promotional, maintains a sense of serenity. Use words associated with peace, relaxation, and well-being. (e.g., 'Invite tranquility into your home,' 'Your daily ritual for peace.')

Social Perception

Trusted, Artisanal, Effective for Stress Relief, Aesthetically Pleasing, Supportive of Small Business

Copy Examples

• •Headline: Find Your Calm: Handcrafted Aromatherapy from the Heart of Vermont. Body: Overwhelmed by the everyday? At Blooming Light VT, we blend nature's purest essences and healing crystals to help you find your center. Discover our artisan-made tools for easy, effective self-care. Breathe deep, live well. #BloomingLightVT #SelfCareSimplified #VermontMade
• •Headline: More Than Just a Scent: It's Your Daily Dose of Peace. Body: Each drop, each stone, each blend is crafted with intention by our certified aromatherapist. Experience the gentle power of nature to soothe your mind and uplift your spirit. Explore our therapeutic kits today. #Aromatherapy #CrystalHealing #MindfulLiving
• •Headline: From Our Vermont Studio to Your Sanctuary. Body: Small batch, big heart. We pour our passion for wellness into every creation, using only organic or wild-harvested ingredients. Let Blooming Light VT transform your space into a haven of tranquility. #HandcraftedWellness #NaturalRemedies #SupportSmall
• •Headline: Unwind Naturally. Empower Your Wellbeing. Body: Feeling stressed? Our curated aromatherapy and crystal sets are designed to make self-care effortless. Discover the perfect blend to help you relax, recharge, and bloom. Ethically sourced, expertly formulated. #StressRelief #HolisticHealth #WomanOwned
• •Headline: Gift of Serenity: Share the Light with Someone Special. Body: Looking for a thoughtful gift? Our beautifully packaged aromatherapy kits and crystal sets offer a unique way to show you care. Handcrafted in Vermont for moments of peace and rejuvenation. #WellnessGifts #MadeInVermont #ThoughtfulGiving