Brand Tone

Friendly, encouraging, community-oriented, informal, and welcoming.

Brand Values

• •Community
• •Customer Appreciation
• •Positivity and Self-Expression
• •Small Business Identity

Best Practices

• •Maintain a Consistent, Friendly Tone: Always use welcoming and encouraging language across all platforms. Address the customer directly with words like "you" and "your" to foster a personal connection.
• •Leverage Community Language: Continue to use terms like "V.I.P.," "family," and "community" to reinforce the brand's core value of togetherness.
• •Highlight the "Small Business" Aspect: Remind customers that they are supporting a small business. This can build a stronger, more loyal customer base that is invested in the brand's success.
• •Incorporate the Brand Slogan: Weave "Live. Laugh. Bloom." or variations of it into your copy where it feels natural to constantly reinforce the brand's positive and aspirational message.
• •Encourage User-Generated Content: Actively ask customers to share photos of themselves in their "BBL attire" for a chance to be featured or to earn extra loyalty points. This will help build social proof and provide authentic marketing content.

Social Perception

The brand's self-perception is a friendly, community-focused small business. Public social media reach and engagement are still in early growth stages, with much community interaction happening in private groups. There is a lack of public reviews, presenting an opportunity for more testimonials.

Copy Examples

• •Shine on, beautiful! ✨ Our new collection of graphic tees has just landed, designed to help you 'Live. Laugh. Bloom.' every single day. Which one is calling your name? Tap the link in our bio to shop now and don't forget to share your look with #bloomingboutiquelife!
• •A special treat just for our V.I.P.s! 💖 To say thank you for being such an amazing part of our community, enjoy an exclusive 15% off all dresses this weekend. Let's get ready to bloom! Use code: VIPBLOOM at checkout.
• •Let your style blossom with our "Garden Bliss" floral top. With its soft, breathable fabric and a print that's always in season, it's the perfect piece to brighten up your wardrobe and your day. Because you deserve to feel as vibrant as you are.
• •Welcome to Blooming Boutique Life! We're more than just a boutique; we're a community celebrating the joy of living your best life. Find your new favorite outfit and join our family. #shopsmall
• •Hey lovely! Welcome to the Blooming Boutique Life family. We're so excited to have you. As a thank you for joining us, here are 100 loyalty points to get you started! Get ready for exclusive deals, new arrivals, and a whole lot of good vibes.