Brand Tone

aspirational, joyful, and celebratory

Brand Values

• •Quality and Freshness
• •Celebration and Special Moments
• •Customer Satisfaction and Trust
• •Creativity and Artistry
• •Making an Impression

Best Practices

• •Use Evocative and Positive Language: Employ words that convey joy, celebration, beauty, elegance, and heartfelt emotion. Focus on the experience and feeling the flowers will bring.
• •Highlight Quality and Expertise Subtly: Mention "premium blooms," "expertly crafted," or "hand-arranged" to reinforce value without sounding boastful. Referencing workshops or years of experience can also build trust.
• •Focus on the "Why" Behind the Flowers: Connect the arrangements to the occasions and emotions they represent – love, appreciation, congratulations, sympathy. Tell a story about how the flowers enhance these moments.
• •Maintain Visual and Verbal Harmony: Ensure that the tone of the copy aligns with the style of the photography and visual branding. If the visuals are luxurious, the copy should reflect that sophistication.
• •Engage and Inspire: Particularly on social media, use a slightly more conversational and engaging tone. Ask questions, encourage user-generated content (e.g., sharing photos of their Bloomingails flowers), and tap into current trends where appropriate, just as they do on TikTok.

Social Perception

Bloomingails is generally perceived as a provider of beautiful, high-quality floral arrangements and a go-to for special occasion flowers and event styling in the Manila area. They are seen as a reliable service for flower delivery. Their workshops and active social media presence likely contribute to a perception of them as a knowledgeable and engaged brand within the local floral scene. The collaboration with Toyota for a Mother's Day ad suggests a growing reputation and trustworthiness.

Copy Examples

• •Headline: Make Every Moment Bloom: Unforgettable Flowers for Life's Special Celebrations. Body: From breathtaking bouquets to stunning event styling, Bloomingails crafts floral artistry that speaks volumes. Let us help you create memories that last a lifetime. Order today for same-day Manila delivery.
• •Social Media Post (Image: A vibrant, luxurious bouquet): Elegance, delivered. ✨ Surprise someone special (or treat yourself!) with our signature collection of premium blooms. Because some days just call for extraordinary beauty. #BloomingailsPH #LuxuryFlowers #ManilaFlorist #GiftIdeas
• •Product Description (for a bridal bouquet): Your 'I Do' Deserves the Dreamiest Blooms. Walk down the aisle with a bespoke bridal bouquet from Bloomingails, handcrafted with love and the freshest flowers to perfectly complement your special day. Let's create your floral fairytale.
• •Workshop Promotion: Unleash Your Inner Florist! Join our fun and inspiring floral arrangement workshop this Saturday. Learn the secrets to creating stunning centerpieces and take home your own beautiful creation. Limited spots available – book yours now and let your creativity blossom! #BloomingailsWorkshop #FloralClassManila #DIYFlowers
• •Corporate Gifting Pitch: Elevate Your Corporate Gifting. Impress clients and appreciate employees with sophisticated floral arrangements and curated gift baskets from Bloomingails. Thoughtful gestures that speak volumes about your brand. Enquire about our corporate packages today.