Brand Tone

friendly, caring, and celebratory

Brand Values

• •Quality and Freshness
• •Convenience
• •Thoughtfulness and Personal Connection
• •Originality
• •Customer Satisfaction

Best Practices

• •Use Empathetic and Emotional Language: Consistently use words that evoke feelings of joy, care, and connection. Phrases like "send a smile," "a token of affection," and "celebrate together" will reinforce the brand's caring nature.
• •Focus on the "Why," Not Just the "What": Instead of only describing the product (e.g., "a bouquet of roses"), frame it around the reason for the gift (e.g., "the perfect way to say 'I love you'"). This connects the product to the customer's emotional intent.
• •Maintain a Personal and Conversational Style: Address the customer directly using "you" and "your." Write as if you are having a friendly conversation, which makes the brand feel more approachable and less corporate.
• •Highlight Convenience and Ease: Reassure customers that the process is simple and reliable. Use phrases like "in just a few clicks" or "we take care of everything" to build confidence and reinforce the value of convenience.
• •Showcase Social Proof and User-Generated Content: Actively feature customer testimonials and photos on social media and the website. This not only builds trust but also aligns with the brand's focus on shared moments and real connections.

Social Perception

The public perception of BloomGift appears to be largely positive. They are seen as a reliable and high-quality provider of flower and gift delivery services in the Netherlands and Belgium. Customers seem to appreciate the wide range of products and the convenience of their letterbox flower service. The brand is perceived as a go-to option for celebrating special occasions and making thoughtful gestures. Their active and engaging social media presence likely contributes to a positive and accessible brand image.

Copy Examples

• •Who are you making smile today? A little box of sunshine, delivered right through their letterbox. Our fresh letterbox flowers are the perfect way to say 'I'm thinking of you.' #BloomGift #SurpriseDelivery #FlowerJoy
• •Make their birthday bloom! From vibrant bouquets to unique gift sets with chocolate and wine, find the perfect surprise to celebrate their special day. Order before 14:00 for next-day delivery.
• •Thinking of them? Let them know with a thoughtful surprise from BloomGift. Because some moments are too special for just a text. P.S. We've added new dried flower arrangements you'll love!
• •Fresh Flower Delivery | BloomGift | Order Now - Surprise someone special with beautiful flowers and unique gifts. Freshly picked and lovingly packed. Fast delivery in the Netherlands & Belgium.
• •Give the gift of pure relaxation. This beautiful box combines the calming beauty of fresh flowers with a luxurious wellness set. It’s more than a gift; it’s a moment of peace, delivered to their door.