Brand Tone

Personal and Approachable, Creative and Artistic, Quality-Oriented, Helpful and Celebratory

Brand Values

• •Uniqueness and Creativity: Crafting "unique and luxurious" arrangements and "unique sculptural soy wax candles."
• •Quality: Delivering "high quality flower boxes, wreaths and balloons."
• •Customer Convenience: Offering "free UK delivery" and items for "all occasions."
• •Personal Touch: The owner, Val, directly introduces herself and her craft.
• •Versatility: Providing a range of products from floral arrangements to balloons and candles, catering to various gifting and decor needs.

Best Practices

• •Use a Personal Voice: Continue using "I" (Val) where appropriate, especially in social media and introductory texts, to maintain the friendly, owner-led feel.
• •Emphasize Craftsmanship and Uniqueness: Consistently use words like "handcrafted," "unique," "bespoke," "artistic," and "sculptural" to highlight the special nature of the products.
• •Highlight Quality and Longevity: Stress the "high quality" of materials, especially for the artificial and dried flowers, and their lasting beauty.
• •Focus on Solutions and Occasions: Frame products around how they help customers celebrate milestones, decorate their homes, or find the perfect gift.
• •Maintain a Positive and Welcoming Language: Use inviting and cheerful language. Words like "welcome," "lovely," "joyful," "celebrate," and "delight" can reinforce this.

Social Perception

A go-to source for distinctive and high-quality artificial/dried floral arrangements and unique gifts. A friendly, local business (despite UK-wide delivery) with a personal touch, run by a creative individual. Reliable for celebratory occasions and home decor.

Copy Examples

• •Welcome to Bloom Flowers Boutique! I'm Val, and I pour my heart into creating unique and luxurious everlasting arrangements, stunning balloon displays, and handcrafted soy candles just for you. Let's make your special moments and spaces truly bloom. Enjoy free UK delivery on us!
• •Discover timeless elegance with our signature hat box arrangements. Each bloom is carefully selected and artfully placed to create a luxurious, lasting display that brings beauty to your home or makes an unforgettable gift. Crafted with love, designed to delight.
• •Hello lovelies! ✨ So excited to share my new collection of unique, sculptural soy wax candles. Hand-poured right here at Bloom Flowers Boutique, they're perfect for adding a touch of artistry and a warm glow to any room. Which one will be your new favourite?
• •Ready to celebrate? From joyful birthdays to elegant wedding touches, Bloom Flowers Boutique has something special for every occasion. Explore our curated collection of high-quality artificial flowers, bespoke balloon art, and unique gifts – all delivered free across the UK. Let Val help you make it memorable!
• •At Bloom Flowers Boutique, it's more than just flowers; it's about creating lasting beauty and joy. Val, our passionate owner and designer, handcrafts each unique piece, from luxurious artificial bouquets to charming soy candles, ensuring every item is made with love and delivered with care throughout the UK.