Brand Tone

Empathetic & Caring, Artistic & Elegant, Community-Focused & Local, Trustworthy & Sincere, Joyful & Uplifting, Purpose-Driven

Brand Values

• •Generosity/Philanthropy
• •Quality & Craftsmanship
• •Community Impact
• •Authenticity & Transparency
• •Customer Delight
• •Local Pride

Best Practices

• •Always Lead with Purpose: Ensure the charitable mission is woven into the narrative, even subtly. It’s their strongest unique selling proposition and resonates deeply with their audience.
• •Use Evocative and Emotional Language: Flowers are inherently tied to emotions. Use words that convey beauty, care, joy, comfort, celebration, and connection.
• •Highlight Quality and Craftsmanship: Emphasize terms like "artisan-designed," "hand-crafted," "locally sourced," "freshest blooms" to reinforce the premium nature of the product.
• •Maintain Visual and Verbal Harmony: The elegant, natural, and artistic style of their visuals should be matched by equally polished, warm, and sincere language.
• •Focus on "We" and "Community": Use inclusive language that positions the brand and its customers as partners in a shared mission to support the local community.

Social Perception

Flowers for Dreams is perceived very positively by the public and its customers. They are seen as a high-quality florist that also "does good," which makes customers feel good about their purchases. The brand is viewed as ethical, reliable, and a leader in socially conscious business practices within the floral industry. Customers appreciate the unique and modern aesthetic of their arrangements, distinguishing them from more traditional florists. There's a strong sense of trust and loyalty from their customer base due to the consistent quality and impactful mission.

Copy Examples

• •Headline: Brighten Their Day, Support Our City. Body: Every stunning bouquet from Flowers for Dreams does more than just deliver beauty; it delivers hope. With 25% of our net profits donated to local Chicago charities, your thoughtful gift makes a real difference. Send joy, create impact.
• •Headline: Artfully Crafted, Locally Loved. Body: Discover the Flowers for Dreams difference. Our expert florists design breathtaking arrangements with the freshest blooms, perfect for any occasion. And the best part? Every purchase helps uplift our cherished Chicago community.
• •Headline: More Than Flowers. It's a Movement. Body: Join us in blooming for a cause. At Flowers for Dreams, we believe in the power of giving back. Choose from our exquisite floral designs and know that your gesture of kindness extends far beyond the beautiful petals.
• •Headline: For Moments That Matter, With a Mission That Counts. Body: From celebrating milestones to offering comfort, our flowers convey your deepest sentiments. And with each arrangement, you’re supporting vital work by local charities. Meaningful gifting, beautifully delivered.
• •Headline (for a subscription service): Consistent Beauty, Lasting Impact. Body: Keep your space vibrant and our community strong with a Flowers for Dreams subscription. Enjoy regular deliveries of fresh, artisan-designed flowers, and feel good knowing you're continually supporting Chicago charities we love.