Brand Tone

Friendly, Artisanal, Youthful, Helpful, Enthusiastic

Brand Values

• •Craftsmanship
• •Individuality and Uniqueness
• •Quality
• •Customer Satisfaction
• •Creativity

Best Practices

• •Create a Simple Tone of Voice Guide: Briefly document the key characteristics of your brand voice (e.g., "Friendly, Artisanal, Youthful, Enthusiastic, Helpful"). Include examples of "do's and don'ts" for word choices and phrasing.
• •Always Prioritize "Handmade" and "Custom": Consistently weave in language that highlights the artisanal nature of the products (e.g., "crafted by hand," "stitched with care," "your unique design") and the availability of custom orders. This reinforces core brand values.
• •Use Emojis Thoughtfully: Continue using emojis (🧶, ✨, 🌸, 💕) that align with the crafty, positive, and feminine aesthetic, but avoid overuse which could make the copy seem unprofessional or cluttered.
• •Engage Authentically: When responding to comments or DMs, maintain the friendly, helpful, and enthusiastic tone. Personalize responses where possible to make customers feel valued.
• •Show, Don't Just Tell, the Passion: Infuse copy with genuine enthusiasm for the craft. Phrases like "made with love," "passionately stitched," or sharing the joy of creating can resonate well with an audience that appreciates handmade goods. Focus on the story and care behind each item.

Social Perception

Positive (among its audience), Niche and Artisanal, Trustworthy (within its community), Fashionable (for its target demographic), Supportive of Small Business

Copy Examples

• •Instagram Post (New Bag Launch): Sunshine in a stitch! ☀️🧶 Our new Daisy Dream Shoulder Bag is here to brighten your day and your outfit. Handmade with love and the softest yarn, she’s ready for all your adventures. Want to make it uniquely yours? DM us for custom color options! #Bloomdf #HandmadeCrochet #CrochetBag #NewCollection #CustomOrder #BloomYourStyle
• •Instagram Story (Behind the Scenes): Yarn haul! ✨ Getting ready to whip up your amazing custom orders. So much cozy creativity happening here! What should I make next? Drop your ideas below! 👇 #CrochetLove #HandmadeJourney #BloomdfCrafts #WorkInProgress
• •Product Description (for a crochet top on the website, once live): Meet the 'Petal Pop Crop Top' – your new go-to for effortless charm! Each top is lovingly crocheted by hand, ensuring a unique piece that’s as special as you are. Made with breathable cotton yarn, it’s perfect for sunny days or layering up. Available in sizes S-L or custom-fit just for you! Let your style bloom. 🌸
• •Promotional Post (Limited Time Offer): A little treat for our amazing Bloomdf family! 💕 For this week only, get a free matching crochet scrunchie with every bag order! It's our way of saying thank you for all your love and support. DM to place your order and bloom your style! ✨ #BloomdfSpecial #CrochetLove #HandmadeGift #ShopSmall #PakistanFashion
• •Customer Testimonial Regram: Look at @[CustomerUsername] absolutely rocking her custom Bloomdf sunflower tote! 🌻 We’re so thrilled you love it! Seeing our creations out in the world and bringing joy is why we do what we do. Thank you for sharing! Want your own custom piece? Send us a DM! 💌 #BloomdfCustomers #HappyCustomer #CrochetCommunity #HandmadeWithLove #StyleInspiration