Brand Tone

Elegant & Sophisticated, Romantic & Sentimental, Gentle & Delicate, Appreciative & Thoughtful, Knowledgeable & Trustworthy

Brand Values

• •Beauty & Aesthetics
• •Longevity & Permanence
• •Quality & Craftsmanship
• •Thoughtful Gifting & Emotional Connection
• •Customer Satisfaction & Service
• •Sustainability
• •Local Community Focus

Best Practices

• •Use Evocative and Sensory Language: Choose words that appeal to the senses and evoke feelings of elegance, romance, and beauty. Think: "delicate," "velvet," "whisper," "timeless," "cherished."
• •Maintain a Focus on Lasting Value: Continuously reinforce the benefit of preserved flowers – their longevity and ability to be a lasting memento. Use phrases like "eternal beauty," "keepsake," "enduring," "forever."
• •Speak to the Emotion Behind the Gift: Frame the products not just as flowers, but as expressions of love, appreciation, sympathy, or celebration. Connect the act of giving with deep emotional sentiments.
• •Ensure Visual and Textual Harmony: The language used should always align with the sophisticated and delicate imagery presented on the website and social media.
• •Be Authentic and Knowledgeable: When discussing flowers, care, or arrangements, provide genuine, helpful information that reinforces expertise and passion for floristry, as seen in their blog posts. This builds trust and complements the elegant tone.

Social Perception

Bloom De Fleur is generally perceived positively by its customers as a provider of beautiful, high-quality, and unique floral arrangements. Customers appreciate the elegance and artistry of the designs. The brand is viewed as reliable, with good customer service, and accommodating to customer needs. They are recognized as a local florist offering services like same-day delivery and workshops, which adds a personal and community-oriented touch.

Copy Examples

• •Elegance, suspended in time. Discover our new Everlasting Rose Dome, a timeless testament to beauty that endures. The perfect whisper of affection for someone truly special.
• •Crafted with love, for a love that lasts an eternity. Our preserved bridal bouquets are more than just flowers; they are a cherished keepsake of your most magical day. Bloom forever.
• •Celebrate Her with Blooms as Enduring as Her Love. Explore our Mother's Day collection of exquisite preserved florals and give a gift that speaks volumes, beautifully.
• •A Touch of Forever: Spoil Them (or Yourself) with Lasting Beauty.
• •Beyond the fleeting moment, lies an art. At Bloom De Fleur, we cherish the delicate dance of preservation, capturing nature's artistry so you can hold onto its beauty, longer. Experience the poetry of eternal blooms.