Brand Tone

Professional & Knowledgeable, Reliable & Trustworthy, Canadian & Community-Oriented, Practical & Results-Oriented, Approachable & Supportive (for B2B and enthusiasts), Emerging Modern/Engaging (on platforms like TikTok)

Brand Values

• •Quality & Performance
• •Customer Relationships & Service
• •Experience & Expertise
• •Canadian Identity
• •Value & Cost-Effectiveness
• •Innovation

Best Practices

• •Emphasize Canadian Heritage & Quality: Consistently mention 'Canadian-made,' 'Proudly Canadian,' or 'Manufactured in Canada' where appropriate. Link this to the high quality and reliability of the products.
• •Focus on Solutions and Results: Clearly articulate the problem each product solves and the tangible benefits (e.g., 'effortlessly lifts grime,' 'delivers a deep, lasting gloss,' 'protects against harsh elements'). Use strong, active verbs.
• •Maintain a Professional yet Accessible Voice: Avoid overly casual slang but don't be so formal as to alienate enthusiasts. Provide clear instructions and highlight ease of use for products suitable for DIYers, while also underscoring the professional-grade quality.
• •Showcase Expertise and Experience: Refer to the company's long history (since 1987) and 'combined industry experience' to build trust and authority. Share detailing tips and 'how-to' content that reinforces this knowledge.
• •Be Direct and Confident: Use clear, concise language. Product names like 'BAM! Rim Cleaner' or 'Big Red' are straightforward; the copy should reflect this directness and confidence in the product's efficacy. Avoid hype, and instead, let the product features and user benefits speak for themselves.

Social Perception

Positively Viewed by Detailers, Known for Canadian Origin, Seen as a Supplier to Professionals, Accessible to All, Growing Online Presence. There isn't a strong 'luxury' or 'highly aspirational' perception, but rather one of solid, dependable, and effective products from a trusted Canadian company.

Copy Examples

• •Headline: Canadian Clean, Professional Shine. Since 1987. Body: For over 35 years, Bloomco has been the trusted Canadian partner for professional detailers and passionate car owners. Our high-grade, locally manufactured products deliver the results you demand. Experience the Bloomco difference. Call to Action: Explore Our Products.
• •Headline: Don't Just Wash Your Car. Invest in Its Longevity with Bloomco. Body: Your vehicle deserves more than a quick rinse. Bloomco’s scientifically formulated detailing supplies are engineered in Canada to provide superior protection and a lasting, showroom-quality finish. From our potent 'Big Red' cleaner to our durable 'Aqua Guard' sealant, get the job done right. Call to Action: Shop Professional Grade.
• •Headline: Trusted by the Pros, Made for Your Driveway. Body: Bloomco products are the secret weapon for countless Canadian detail shops, delivering consistent, professional results day in, day out. Now, that same expertise is available to you. Achieve a flawless finish with products born from decades of experience. Call to Action: Discover Your Perfect Finish.
• •Headline: The Canadian Standard in Automotive Care. Body: Proudly Canadian owned and operated, Bloomco is committed to excellence. Our comprehensive range of detailing solutions, from heavy-duty cleaners to fine waxes, ensures your vehicle always looks its best. Quality you can see, performance you can trust. Call to Action: View Our Catalogue.
• •Headline: Your Partner in Shine: Expert Formulations, Canadian Roots. Body: At Bloomco, we're passionate about cars. That’s why we’ve spent decades perfecting our detailing products right here in Canada. Get powerful, easy-to-use solutions that deliver a brilliant shine and robust protection, every time. Call to Action: Learn More About Our Story.