Brand Tone

Enthusiastic & Welcoming, Informative & Helpful, Conscious & Ethical (emerging)

Brand Values

• •Accessibility
• •Quality & Care
• •Customer Satisfaction
• •Community
• •Well-being & Nature Connection
• •Growth & Expansion

Best Practices

• •Use an enthusiastic and welcoming tone in all communications.
• •Provide informative and helpful content, guiding customers in their plant selection and care.
• •Highlight the well-being benefits of plants and the connection with nature.
• •Emphasize the accessibility and convenience of having plants delivered to their homes.
• •Showcase the community aspect of the 'plant club' and foster a sense of belonging.

Social Perception

Emerging in Spain, Associated with Wellness

Copy Examples

• •Plants for everyone, delivered to your home.
• •Join the plant club!
• •Discover the perfect plant for your room.
• •Enhance your well-being with our air-purifying plants.
• •Experience the joy of our Surprise Plant Subscription.