Brand Tone

Passionate, curated, community-focused, knowledgeable yet welcoming, enthusiastic, and inclusive, fostering intellectual adventure and belonging.

Brand Values

• •Community
• •Curation and Expertise
• •Support for the Genre
• •Passion

Best Practices

• •Embrace the Niche: Use genre-specific language confidently (e.g., "weird lit," "cosmic horror," "epic fantasy"). This builds authority and resonates with your target audience.
• •Foster Community in Every Post: Frame your copy with questions and calls to action that invite discussion and sharing. Phrases like "What are you reading?" or "Tell us your favorite..." make the audience feel like part of a club.
• •Use Evocative and Thematic Language: Your copy should reflect the genres you sell. Use words like "chilling," "epic," "otherworldly," "uncover," and "descend" to create atmosphere and intrigue.
• •Highlight Curation and Discovery: Remind customers that your collection is hand-picked. Use phrases like "Our latest obsession," "Curated for the discerning horror fan," or "Discover your next favorite author."
• •Maintain a Consistent Call to Action: Whether it's to "Feed Your Mind" by shopping, "Join the Conversation" on Discord, or visit the physical store, a clear and consistent call to action reinforces the brand's community-oriented goals.

Social Perception

Perceived as a welcome, exciting, and specialized "haven" for genre fiction fans in Sacramento, offering fun, discovery, and a dedicated space for a passionate, underserved readership.

Copy Examples

• •The veil thins. Just in, this chilling new tale of cosmic dread is ready to find its way to your shelf. Perfect for fans of ancient evils and stories that linger long after the last page. Are you brave enough to open it? #BloodstoneBooks #CosmicHorror #NewArrivals #FeedYourMind
• •Let's settle a debate for the ages, book fiends. If you could only read one for the rest of your life, would it be high fantasy or sprawling sci-fi? Defend your choice in the comments! We want to hear your passionate arguments. #SpeculativeFiction #FantasyVsSciFi #BookCommunity #BloodstoneBookshop
• •Your next great conversation is waiting. Join our Discord community to discuss all things sci-fi, fantasy, and horror. Share reviews, join a book club, and connect with fellow readers who get it. #JoinTheConversation
• •Descend into New Worlds 🚀 | Fresh Sci-Fi & Fantasy Inside
• •Sacramento, your portal to other worlds has opened. Bloodstone Books is your new independent home for the best in horror, sci-fi, and fantasy. Come find your next great read. #SacramentoBooks #IndieBookstore #SFF #Horror