Brand Tone

Empowering, Confident, Bold, Unapologetic, Relatable, Authentic, Informative, Supportive, Innovative, Modern, Caring, Customer-Obsessed

Brand Values

• •Product Innovation & Efficacy
• •Body Positivity & Well-being
• •Authenticity & Transparency
• •Customer-Centricity
• •Empowerment
• •Inclusivity
• •Pushing Boundaries
• •Ownership & Continuous Learning

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the key elements of your tone (bold, empowering, relatable, informative) with clear do's and don'ts, and specific examples. Share this with everyone who creates content.
• •Embrace Authenticity and Real Talk: Avoid euphemisms for menstruation. Use direct, honest language that resonates with real experiences. Share user stories and testimonials that reflect this authenticity.
• •Educate and Empower: Consistently provide valuable information about menstrual health, product use, and body positivity. Position the brand as a knowledgeable and supportive resource.
• •Maintain Visual Consistency: Ensure that all visuals (photography, graphics, colors) align with the bold, modern, and empowering tone. The prominent use of red, for example, should be consistent.
• •Engage with Your Community: Actively listen to and interact with your audience on social media and other platforms. Respond in a way that reinforces the brand's caring, supportive, and relatable personality. Foster a sense of belonging and shared experience.

Social Perception

Innovative, High-Quality, Trustworthy, Reliable, Bold, Progressive, Community-Focused, Eco-conscious, A Champion for Better Periods

Copy Examples

• •Headline: Your Period, Your Power. No Apologies. Body: Tired of tiptoeing around your period? So are we. Blood (INTL) delivers game-changing care that’s as fierce and unapologetic as you are. Experience the difference. #PeriodsArePowerful
• •Headline: Cramps? Bloating? We Get It. And We've Got You. Body: Introducing MenstruHeat – targeted, drug-free relief that actually works. Because you deserve comfort, especially on *those* days. Reclaim your cycle with Blood. #RealRelief #PeriodCare
• •Headline: Soft on You, Strong on Your Period. Meet Our Corn Pads. Body: Finally, a pad that’s kind to your skin AND the planet, without compromising on protection. Made with a 100% corn topsheet, our ultra-thin pads are designed for ultimate comfort and absorbency. Feel the Blood difference. #BetterForYourBody #EcoPeriod
• •Headline: Join the Period Revolution. Body: At Blood (INTL), we’re not just making period products; we’re rewriting the narrative. Designed by people who bleed, for people who bleed. It’s time for period care that truly cares. Explore our collection. #BloodINTL #PeriodPositive
• •Headline: Dare to Have a Blissful Period? Body: It’s possible. With innovative solutions like the Blood Menstrual Cup and our supportive community, we’re here to help you navigate your cycle with ease and confidence. Your comfort is our command. Try Blood risk-free. #PeriodBliss #GameChangingCare