Brand Tone

charming, personal, and caring

Brand Values

• •Handmade Quality
• •Inspired by Family
• •Customer Safety and Care
• •Community and Connection

Best Practices

• •Always Lead with Heart: Start with the "why" behind the brand – the love and inspiration from family. This personal touch is your strongest asset.
• •Use Evocative and Sweet Language: Words like "charming," "sweetness," "little one," and "adorable" reinforce the brand's charming and caring tone.
• •Emphasize 'Handmade' Quality: Consistently mention that the products are handmade. This justifies the quality, uniqueness, and care put into each item.
• •Maintain a Personal Connection: Address your customers directly ("your little one," "your family"). Share the founder's story and feature user-generated content to build a community.
• •Be Clear and Caring in Policies: When discussing safety, shipping, or returns, use a tone that is both professional and demonstrates a genuine concern for the customer's experience and the child's well-being.

Social Perception

Positive within its niche, seen as a source for high-quality, adorable, handmade baby accessories. Appreciated presence among followers, resonating as a trustworthy, heartfelt, professional, and reliable brand.

Copy Examples

• •Bloom beautifully. Our new French Floral headwraps are lovingly handmade to add a touch of garden charm to your little one's every moment. Soft, stretchy, and as unique as she is.
• •Pure sweetness! We love seeing your little ones in our bows. Thank you for sharing this adorable moment and for making us part of your family's special memories. #BlondesInBows
• •It all started with a mother's search for the perfect bow. Inspired by her own daughters, our founder Danielle set out to create headwraps that are not just beautiful, but soft, comfortable, and made with love. Every bow we tie is a piece of our story, ready to become a part of yours.
• •A little treat for your little one. For a limited time, enjoy 15% off our entire collection of handmade headwraps. Because every day is an occasion for a beautiful bow.
• •Designed for comfort and style. Our designer headwraps are handmade from the softest fabric with raw edges for a gentle fit. Please remember to always use our bows with adult supervision, ensuring your little darling stays safe and chic.