Brand Tone

Elegant, Serene, and Refined

Brand Values

• •Timelessness & Longevity
• •Elegance & Aesthetics
• •Quality
• •Simplicity

Best Practices

• •Use an Elegant Vocabulary: Employ words like "timeless," "elegant," "serene," "refined," "curated," "lasting," and "luxury" to reinforce the brand's premium positioning.
• •Focus on Longevity: Always highlight the key differentiator—that these arrangements are preserved and long-lasting. Use phrases like "beauty that endures," "a memory preserved," and "everlasting."
• •Keep it Minimal: Just like the design, the copy should be clean, concise, and to the point. Avoid overly sentimental or loud language. Let the product's visual appeal do most of the talking.
• •Speak to the Aesthetic: Address a customer who values design, interior styling, and minimalism. Use hashtags and language that align with the home decor and lifestyle communities (e.g., #MinimalistHome, #ScandiDesign, #InteriorInspo).
• •Maintain Visual and Textual Harmony: Ensure that the tone of the copy always matches the high-quality, serene, and elegant visuals. A disconnect between what is seen and what is read will dilute the brand's strength.

Social Perception

The public and customer perception of BLOMO is that of a premium, niche, and aesthetically-focused brand. Customers are likely individuals who appreciate minimalist design, sustainable or long-lasting home decor, and are willing to invest in high-quality, unique decorative items. The brand is perceived as a specialist in its field rather than a general florist. The perception is shaped almost entirely by the brand's self-presentation, which is consistent and controlled across all platforms.

Copy Examples

• •Everlasting elegance. Our bouquets, crafted with preserved roses and delicate strawflowers, bring timeless beauty into your home. A piece of art that never fades. #Blomo #DriedFlowers #TimelessDecor #InteriorDesign
• •Give a gift that lasts. Unlike fresh flowers, a BLOMO arrangement is a memory preserved in time. Perfect for birthdays, anniversaries, or simply to show you care. Discover our collection of timeless bouquets. #BlomoGifts #EverlastingLove #LuxuryGifting #DriedFlowerBouquet
• •Beauty That Endures. Explore our exclusive collection of luxurious dried and preserved flower arrangements, designed to bring serene elegance to any space, for years to come.
• •The art of everlasting flowers. Slowly, with care. Crafting your little piece of forever. ✨ #Blomo #Handmade #FloralArt #DriedFlowers #ASMR
• •Hello [Customer Name], Transform your space with the serene elegance of BLOMO. For a limited time, enjoy 15% off our curated collection of dried flower arrangements. Find the perfect piece of lasting beauty for your home or a loved one. [Shop Now] #Blomo #HomeDecor #Sale #ElegantLiving