Brand Tone

Natural & Authentic, Creative & Inspiring, Passionate & Enthusiastic, Customer-Focused & Service-Oriented

Brand Values

• •Quality
• •Natural Beauty & Sustainability
• •Craftsmanship & Tradition
• •Creativity & Personalization
• •Timeless Elegance

Best Practices

• •Develop a Brand Voice Guide: Clearly document the desired tone, language style (e.g., warm, descriptive, enthusiastic), and words to use or avoid. Share this with anyone creating content.
• •Use Storytelling: Share the passion behind Blommo.nl, the craftsmanship involved, or the journey of the flowers. This makes the brand more relatable and reinforces its values.
• •Highlight Natural Qualities: Consistently emphasize the authentic beauty, textures, and longevity of *real* dried flowers, subtly differentiating from artificial alternatives.
• •Inspire with Visuals and Ideas: Accompany copy with high-quality images and videos showcasing the diverse uses of dried flowers. Provide tips, DIY ideas, and styling inspiration to engage the audience creatively.
• •Maintain Authenticity in Engagement: When responding to comments or messages on social media, maintain the same natural, helpful, and enthusiastic tone established in your main content. Address customer feedback positively.

Social Perception

Positive Customer Experiences, Appreciation for Natural Products, Growing Trend, Community Engagement (Implied)

Copy Examples

• •Embrace lasting beauty. Discover the timeless elegance of our naturally dried flowers, crafted with passion and Dutch tradition.
• •Unleash your creativity! From stunning bouquets to unique DIY projects, our vibrant dried flowers are your canvas for inspiration.
• •Bring the warmth of nature indoors. Our carefully selected dried flowers add a touch of authentic charm to any space, all year round.
• •Pure dried perfection, delivered to your door. Experience the exceptional quality and dedicated service that sets Blommo.nl apart.
• •More than just flowers, it's a feeling. Create moments of beauty and joy with our exquisite collection of dried botanicals.