Brand Tone

inspirational, warm, and sophisticated

Brand Values

• •Sustainability and Eco-consciousness
• •Quality and Craftsmanship
• •Customer-Centric Service
• •Inspiration and Creativity
• •Timeless Beauty

Best Practices

• •Develop a Brand Voice Guide: Document the inspirational, warm, and sophisticated tone. Create a list of "words we love" (e.g., timeless, sustainable, create, inspire, lasting) and "words we avoid" (e.g., fake, cheap, plastic) to share with anyone creating content.
• •Lead with Values: Weave core values like sustainability and quality into all communications. Mention tree planting, CO2-neutral shipping, and the longevity of products to constantly reinforce what the brand stands for.
• •Use Storytelling: Share the passion behind Blommo. Tell stories about the craftsmanship of a bouquet, showcase customer homes, or explain the inspiration behind a new collection to make the brand more relatable.
• •Inspire, Don't Just Sell: Frame copy around inspiring action. Instead of "Buy our flowers," use "Create your own sanctuary" or "Bring your interior dreams to life." This aligns with the creative and aspirational nature of the brand.
• •Maintain Authenticity in Engagement: When responding to comments and messages, maintain the same helpful and enthusiastic tone. Use personalized, warm language rather than generic responses to build a strong community.

Social Perception

The public perceives Blommo as a high-quality, trustworthy, and modern brand in the home decor and floral space. Customers appreciate the beauty and durability of the products. The brand is seen as a reliable source for stylish and sustainable alternatives to fresh flowers. This positive perception is bolstered by their strong visual branding and clear communication of values like sustainability and customer service.

Copy Examples

• •Capture beauty that lasts. Our bouquets bring the timeless elegance of nature into your home, forever. No water, no wilting, just endless style. ✨ #Blommo #DriedFlowers #InteriorDesign
• •A More Beautiful World. Love flowers but not the waste? Our stunning artificial bouquets offer all the beauty with none of the environmental footprint. Plus, for every 5 bouquets sold, we plant a tree. Make a sustainable choice today. #SustainableLiving #EcoFriendlyDecor
• •Psst... Your home is asking for a touch of forever. Ready to fall in love? Discover new arrivals and timeless classics that will brighten your space all year long.
• •Realism Redefined. Discover the Art of Everlasting Flowers.
• •One bunch, endless vibes. Which style is yours? 🌿