Brand Tone

Artisanal & Passionate, Nature-Inspired & Warm, Quality-Focused & Detailed, Personal & Approachable

Brand Values

• •Design & Functionality: Delivering furniture that combines thoughtful design with practical functionality is a core principle.
• •Quality & Craftsmanship: High standards for materials and meticulous work by master craftsmen are paramount.
• •Natural Inspiration & Materiality: Drawing inspiration from Chilean nature and highlighting the inherent beauty and warmth of wood.
• •Attention to Detail: A commitment to caring for the details in every piece.
• •Customer Focus: Putting their experience at the service of clients seeking unique, well-crafted furniture.

Best Practices

• •Embrace Nature's Language: Consistently use words and imagery that evoke nature, warmth, and natural materials (e.g., "organic," "earthy," "textured," "sun-warmed," "forest hues"). Refer to Chilean landscapes as a source of inspiration.
• •Highlight Craftsmanship and Detail: Always emphasize the "hecho a mano" (handmade) aspect, the skill of the artisans, and the meticulous attention to every joint, curve, and finish.
• •Share the Founders' Passion: Let the voices and passion of Bonny and Narda shine through. Use "we" and tell the story of their journey and design philosophy.
• •Focus on "Warmth" and "Nobility" of Wood: These are recurring concepts on their website. Ensure copy reflects the tactile and emotional qualities of wood as a primary material.
• •Balance Elegance with Approachability: While the furniture is high-quality and design-driven, the tone should remain welcoming and personal, reflecting a studio that is passionate about creating for people, not just an abstract ideal of luxury.

Social Perception

Blom is likely perceived as a high-quality, design-oriented furniture studio that values craftsmanship and natural materials. Customers probably see them as a local Chilean brand offering unique, durable, and aesthetically pleasing wooden furniture. The personal introductions of the founders and artisans may lead to a perception of a trustworthy and passionate small business. The price point is acknowledged as not cheap, but justified by the quality.

Copy Examples

• •Instagram Post (Image: Close-up of wood grain on a new table): Discover the soul of Chilean forests in every detail. Our new Atacama dining table, handcrafted from sustainably sourced Lenga wood, brings the serene beauty of nature right into your home. Feel the warmth, admire the unique grain. This isn't just a table; it's a story. #BlomMuebles #DiseñoChileno #HechoAMano #MaderaNoble #InspiredByNature
• •Website Banner (Image: Beautifully arranged living room with Blom furniture): Blom: Where Chilean Nature Meets Timeless Design. We craft furniture that blends functionality with the organic warmth of wood, creating pieces that tell your story. Explore our collections.
• •Facebook Ad (Image: The founders working in their workshop): Meet Bonny and Narda, the passion behind Blom. With decades of design experience, we pour our love for wood and craftsmanship into every piece. Looking for furniture that’s more than just an object? Let’s create something beautiful together. Visit our studio or browse online. #BlomStudio #MueblesDeDiseño #ArtesaníaChilena #PasiónPorLaMadera
• •Blog Post Snippet (Topic: Choosing the right wood for your furniture): The enduring charm of a wooden piece lies in its character – the subtle hues, the intricate patterns, the way it feels to the touch. At Blom, we believe selecting the right wood is the first step in creating furniture that will not only last for generations but will also bring a unique warmth and personality to your space, inspired by Chile's diverse landscapes.
• •Product Description (For a bookshelf): The Aconcagua Bookshelf: Inspired by the majestic peaks of the Andes, this piece combines robust design with refined details. Crafted by our master artisans from solid Raulí wood, it offers both enduring strength and natural elegance. More than just storage, it’s a testament to Chilean craftsmanship, designed to showcase your stories. Functional, beautiful, and built to last.