Brand Tone

Artistic, Passionate, Educational, Empowering, Elegant, Refined, Approachable, and Personal

Brand Values

• •Craftsmanship & Quality
• •Originality & Self-Expression
• •Creativity & Artistry
• •Experience & Learning
• •Authenticity

Best Practices

• •Emphasize "Handmade" and "Artisanal": Consistently use terms like "hecho a mano" (handmade), "joyas de autor" (author's/designer jewelry), "diseño propio" (own design), and "atelier" to reinforce the unique, crafted nature of the products and the workshop.
• •Focus on the Creative Process and Experience: Share insights into the design and creation process. When promoting classes, highlight the experience of learning and the satisfaction of creating something personal. Use evocative language that speaks to creativity and passion.
• •Maintain an Elegant and Refined Vocabulary: Choose words that convey quality, artistry, and sophistication (e.g., "noble metals," "exquisite design," "fine craftsmanship") while remaining accessible. The tone should be knowledgeable but not overly technical or alienating.
• •Incorporate a Storytelling Approach: Connect jewelry pieces and workshop experiences to personal stories, inspiration, or the journey of creation. This makes the brand more relatable and the products more meaningful.
• •Be Consistent Across All Platforms: Ensure the tone of voice is harmonious across the website, Instagram, TikTok, and any other communication channels. While the style might adapt slightly to the platform (e.g., more playful on TikTok), the core values and tone (artistic, educational, elegant, approachable) should remain evident.

Social Perception

A specialized, artisanal jewelry workshop that creates unique, high-quality pieces and offers a hands-on learning experience, framing this perception as a place of craft and artistry, exclusivity, artistry, and personalized engagement.

Copy Examples

• •Introducing the 'Luz Collection' by Bloire. Each piece, handcrafted in noble metals, captures the dance of light and shadow. Discover designs born from artistry, made for your story. #BloireJoyas #HechoAManoConAmor #DiseñoUnico
• •Unleash your inner artisan. At Bloire L'Atelier, we guide you step-by-step in transforming precious metals into your own signature piece. No experience needed, just a desire to create. Book your jewelry making experience today. #TallerDeJoyeriaBloire #CreaTuJoya #ExperienciaBloire
• •From a spark of inspiration to a finely polished treasure. At Bloire, every curve, every texture is a testament to the beauty of handmade artistry. Feel the difference of authentic craftsmanship. #JoyeriaDeAutor #BloireAtelier #MetalesNobles
• •What story will your hands tell? ✨ Our jewelry workshops are more than classes; they are a journey into the heart of creation. Swipe up to explore our upcoming dates! #BloireClases #OrfebreriaChile #HechoPorTi
• •Bloire: Where artistry meets soul. We believe in the enduring beauty of unique, handcrafted jewelry and the joy of creating it. Discover our pieces, join our workshops, and wear a story that is uniquely yours. #BloireEsencia #JoyeriaArtesanal #PasionPorCrear