Brand Tone

Artisanal, Passionate, and Established.

Brand Values

• •Legacy & Heritage
• •Artistic Integrity
• •Connection to Nature
• •Quality Craftsmanship

Best Practices

• •Lead with the Artist's Story: Always connect the work back to Buzz Blodgett's personal journey, his passion for surfing, and his decades of experience. The artist is the brand.
• •Use Evocative, Natural Language: Employ sensory words that evoke the ocean, light, and the physical properties of glass (e.g., frozen liquidity, sea foam bubbles, cascading, luminous).
• •Emphasize Heritage and Authenticity: Consistently mention the 1969 founding date, the handmade nature of the products, and the artist's signature to reinforce the brand's established legacy and authenticity.
• •Target a Discerning Audience: Write for an audience that appreciates art, design, and craftsmanship. Avoid generic sales language. Use terms like collector, discerning, bespoke, and architectural art to speak their language.
• •Maintain Visual and Textual Harmony: Ensure that the copy always complements the visuals. If an image shows the raw, fiery process of glassblowing, the copy should speak of passion and creation. If it shows a finished piece in a luxury home, the copy should speak of elegance and transformation.

Social Perception

respected, high-end artisan studio.

Copy Examples

• •Capture the ocean's soul. For over fifty years, Buzz Blodgett has channeled his love for the California coast into breathtaking glass art. This sculpture, with its cascading bubbles and deep aqua tones, is not just an object of beauty but a piece of the Pacific, frozen in time. A signed original, handcrafted in our Leucadia studio.
• •The dance of fire and breath. Each piece begins not with a sketch, but with a feeling ess than the rhythm of the tide, the warmth of the sun. Here in the studio, we're using ancient techniques to give form to that feeling. This is more than glass; it's a lifetime of passion. #BlodgettGlass #ArtGlass #HandblownGlass #Craftsmanship #Leucadia
• •From a family of artists, in a studio born from the spirit of the '60s, Blodgett Glass was founded on a simple principle: to translate the raw beauty of nature into the refined elegance of glass. Every wave, every bubble, every color is a tribute to the ocean that has been Buzz Blodgett's lifelong muse and playground.
• •Your Vision, Illuminated by a Master. Blodgett Glass collaborates with discerning architects and designers to create architectural art that transforms space. From grand entryways to serene partitions, experience the legacy of craftsmanship that turns a building into a landmark.
• •Blodgett Glass: Where Legacy and Liquidity Meet. Explore a curated collection of new and classic works from Buzz Blodgett. Each signed piece is a testament to a half-century of artistry, inspired by the sun-drenched shores of Leucadia.