Brand Tone

Sophisticated, minimalist, and artistic. The language is deliberate and poetic, focusing on the raw beauty and history of materials. It is confident and intellectual, bordering on academic or curatorial, and embraces a raw, brutalist aesthetic appreciation.

Brand Values

• •Materiality and Authenticity
• •Sustainable Design
• •Collaboration and Dialogue
• •Conceptual and Functional Art

Best Practices

• •Lead with the Material's Story: Always begin with the marble or stone. Emphasize its origin (Carrara), its salvaged nature, and the idea that each piece is unique. Use phrases like "a story waiting to be revealed," "inherent qualities," and "geological time."
• •Frame Everything as a Collaboration: Consistently mention the designer or artist behind each collection. Use words like "dialogue," "in conversation with," and "a shared vision" to reinforce the brand's role as a collaborative editor, not just a maker.
• •Use a Sophisticated and Evocative Vocabulary: Employ an elevated, artistic lexicon. Words like "rigorous," "metamorphosis," "brutalist," "sculptural," and "conceptual" align with the brand's intellectual and aesthetic positioning.
• •Embrace Poetic Minimalism: Keep sentences clear and deliberate. Avoid overly descriptive fluff. The goal is to be concise yet profound, letting the power of the concept and the material speak for itself. The tone should feel as considered and carved as the objects themselves.
• •Maintain a Consistent Philosophical Underpinning: Always connect the objects back to a larger idea—whether it's sustainability (giving stone a "second chance"), the intersection of art and function, or a historical or scientific concept. This reinforces the perception that buying a Bloc Studios piece is an intellectual and artistic choice, not just a decorative one.

Social Perception

Bloc Studios is perceived as a high-end, luxury design brand at the intersection of art and furniture. It is seen as an innovative force in material design, successfully rethinking the use of traditional materials. The brand is associated with Italian craftsmanship, artistic integrity, and a raw, minimalist aesthetic, often viewed as an "editor" of design.

Copy Examples

• •How soft is marble? Our Avalon vase, born from a dialogue with designer Valentina Cameranesi, explores the fluid anatomy of classical sculpture. Each vein in the Noir Antique marble tells a story of geological time, now shaped into an organic form that captures and holds a fleeting moment of beauty. A unique piece, waiting for its own space.
• •The Pietra Selva Collection. A Forgotten Stone, Reimagined. In collaboration with NM3, we unveil a series of elegant, rigorous furniture that gives new life to a rare and forgotten stone. Discover the story.
• •A landscape in miniature. The Ondamarmo Tray transforms a remnant of White Carrara marble into a functional surface. Its carved, flowing lines mimic the movement of water over stone, a testament to the raw beauty born from industrial excess. Each tray is a singular creation, handcrafted in Italy to preserve the stone's inherent narrative.
• •Subject: Raw, Refined, Revealed: Introducing our latest collaboration with Odd Matter.
• •Bloc Studios. We don't just shape marble. We listen to it. Discover objects born from a dialogue between material, designer, and vision. Unveiling narratives from salvaged stone since 2014.