Brand Tone

Introspective and Articulate, Energetic and Angular, Evolving and Experimental, Direct and Sometimes Confrontational (in lyrics), Authentic and True to Their Art, Nostalgic (currently)

Brand Values

• •Artistic Integrity
• •Evolution and Reinvention
• •Social Commentary
• •Musical Craftsmanship
• •Connection with Audience

Best Practices

• •Be Authentic and Honest: Reflect the band's genuine artistic intentions. Avoid hype that doesn't align with their thoughtful and sometimes understated approach.
• •Embrace Introspection: Use language that invites thought and reflection, mirroring the depth often found in their lyrics.
• •Channel the Energy (when appropriate): For live shows or more upbeat tracks, use dynamic and evocative language that captures their signature energetic sound.
• •Highlight Artistic Evolution: When discussing new music, frame it as a natural progression and exploration, true to their value of reinvention.
• •Focus on the Music's Impact: Emphasize the connection the music makes with listeners and its enduring relevance, rather than solely on commercial metrics.

Social Perception

Influential and Iconic, Critically Acclaimed (especially early work), Known for Energetic Live Shows, Divided Opinion on Later Work, Respected for Longevity and Resilience, Kele Okereke as a Distinctive Frontman, Fan Community, Perceived as Intelligent and Articulate

Copy Examples

• •Dive deeper. New sounds, same soul. The new album from Bloc Party. Listen now.
• •The energy. The anthems. The connection. Bloc Party live. Get your tickets before they're gone.
• •20 years of *Silent Alarm*. Experience the album that defined a generation, live and raw. This is where it began.
• •Wear the words that moved you. Official Bloc Party merchandise – more than just a tee, it's a statement.
• •From 'Silent Alarm' to 'Alpha Games,' which lyrics have stayed with you the most? Share your lines. #BlocParty