Brand Tone

Enthusiastic, passionate, informal, relatable, and benefit-driven, targeting hobbyists and car enthusiasts.

Brand Values

• •Passion for Cars
• •Affordability
• •Quality
• •Customer Satisfaction
• •Creativity and DIY Spirit

Best Practices

• •Speak the Language of Car Enthusiasts: Use terminology that resonates with "car people," referencing specific models, car culture, and the joy of a project car.
• •Highlight the Building Experience: Emphasize the fun, satisfaction, and creativity of the DIY process, not just the final product.
• •Maintain a Passionate and Friendly Voice: All communications, from ad copy to customer service responses, should be enthusiastic and approachable, reinforcing the "for enthusiasts, by enthusiasts" feel.
• •Showcase Quality and Value: Consistently mention the affordability and quality of the materials to build trust and address a key value proposition of the brand.
• •Encourage User-Generated Content: Actively ask customers to share their completed builds on social media using a branded hashtag. This builds community and provides social proof.

Social Perception

Currently neutral to undetermined due to limited independent online reviews; however, the brand's own platforms foster a positive community among car and building enthusiasts.

Copy Examples

• •From a box of bricks to a desktop legend. Our Toyota AE86 kit is calling your name. Fuel your passion, piece by piece. Tap the link in our bio to start your build! #BlockySpeeders #CarEnthusiast #BrickBuilds #AE86
• •Your next project is waiting... 🧱🚗💨
• •Capture the essence of a motorsports icon. Every detail of the legendary BMW M3 E30 is in your hands. This isn't just a model; it's a tribute you build yourself. Perfect for any car enthusiast's collection.
• •High-Quality Builds. Unbeatable Prices. The Car Collection You've Always Wanted.
• •Watch the Subaru WRX STI come to life! What should we build next? Drop a comment! 👇 #BlockySpeeders #DIY #CarTok #Subaru #Building