Brand Tone

Artisanal & Appreciative, Elegant & Sophisticated, Warm & Personal, Story-driven & Heritage-focused, Informative & Passionate

Brand Values

• •Craftsmanship & Tradition
• •Artisan Support & Empowerment
• •Authenticity & Handmade Quality
• •Cultural Heritage
• •Quality Materials

Best Practices

• •Emphasize Heritage and Craftsmanship: Always weave in the story of traditional techniques, the skill of the artisans, and the cultural significance of the block printing art form.
• •Use Evocative and Sensory Language: Describe the textures of the fabrics, the richness of the colors, and the intricate details of the prints to engage the audience's imagination.
• •Maintain a Warm and Appreciative Voice: Whether it's product descriptions, social media interactions, or customer service emails, the tone should always be respectful, friendly, and appreciative of the customer's interest and the artisans' work.
• •Highlight Authenticity and Uniqueness: Stress the handmade nature of the products, noting that slight variations are a hallmark of true craftsmanship, not imperfections.
• •Be Informative and Passionate: Share knowledge about the block printing process, the origin of designs, or the care of the products. This not only educates the customer but also conveys the brand's passion and expertise.

Social Perception

Appreciation for Authenticity and Quality, Positive Customer Service, Association with Traditional Indian Art, Some Feedback for Improvement

Copy Examples

• •Drape yourself in a story untold. Our new 'Mehr' saree, hand block printed by skilled artisans, carries the legacy of ancient traditions in every thread. Feel the soft embrace of pure Mulmul cotton and the soul of Indian craftsmanship. #BlocksAndPrints #HandBlockPrinted #ArtisanalSaree #IndianTextiles #WearableArt
• •Transform your home into a sanctuary of timeless elegance. Discover Blocks & Prints' collection of hand block printed table linen and quilts, each piece a testament to meticulous artistry. Bring home the warmth of tradition. Shop now: [Link to website] #HomeDecor #IndianCraftsmanship #HandmadeHome #EthicalDecor #BlocksAndPrintsByAnu
• •The 'Amara' Kurti: Where comfort meets heritage. Lovingly hand block printed on breathable cotton, this kurti features intricate floral motifs inspired by Jaipur's vibrant gardens. Each pattern is a whisper of the artisan's dedication. Perfect for everyday elegance or special gatherings, the Amara is more than just apparel; it's a piece of art you can wear. #SupportArtisans #SlowFashion #TraditionalPrints
• •Dear [Customer Name], At Blocks & Prints, we believe in the enduring beauty of handcrafted treasures. We're thrilled to unveil our 'Monsoon Bloom' collection – a fresh array of apparel and home textiles, each echoing the vibrant spirit of India's cherished block printing art. Explore the new arrivals and let the stories woven by our artisans captivate you. [Link to Collection] #NewCollection #HandcraftedHeritage #BlocksAndPrints
• •Blocks & Prints was born from a passion for India's rich textile heritage and a desire to celebrate the hands that create them. We partner with talented artisans, ensuring fair practices and helping to sustain their invaluable skills. Every purchase you make supports this tradition, bringing a piece of authentic, handcrafted beauty into your life. Thank you for being part of our story. #ArtisanMade #PreservingTradition #EthicalBrand