Brand Tone

nostalgic, sophisticated, and story-driven

Brand Values

• •Heritage and Legacy
• •Quality and Craftsmanship
• •Storytelling
• •American Perfumery
• •Sustainability and Conservation
• •Modern Interpretation

Best Practices

• •Embrace Storytelling: Weave the brand's rich history and the inspiration behind each fragrance into product descriptions, social media posts, and email marketing.
• •Use Evocative Language: Employ descriptive and sensory words that paint a picture and evoke emotions, aligning with the nostalgic and sophisticated feel.
• •Highlight Heritage and Craftsmanship: Consistently mention the brand's 1865 origins, the family revival, and the commitment to quality ingredients and artisanal methods.
• •Maintain an Elegant and Refined Voice: Avoid overly casual slang or trendy jargon. The language should reflect the timeless quality of the perfumes.
• •Connect with Emotion: Focus on how the fragrances make one feel—the memories they might evoke, the confidence they inspire, or the sense of escape they offer.

Social Perception

Customers and enthusiasts generally perceive Blocki Perfumes as a high-quality, niche fragrance house with a unique historical background. Reviewers often praise the complexity, blend quality, and storytelling aspect of the scents. Social media engagement shows an appreciation for the aesthetic of the brand, the quality of the perfumes, and the stories behind them.

Copy Examples

• •Unlock a story with every scent. Blocki Perfumes: An American legacy, reimagined.
• •Inspired by the Gilded Age, crafted for today. Discover the timeless elegance of Blocki.
• •More than a fragrance, it's a journey. Experience the heritage of John Blocki, meticulously revived.
• •Crafted with passion, steeped in history. Indulge in the art of American perfumery.
• •Let our fragrances transport you. Tales of the past, bottled for the modern connoisseur.